# Upcycled Pasta Beers Beyond Belief Brewing Co's Beer Repurposes Surplus Fresh Pasta By Laura McQuarrie | Published 2024-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-belief-brewing References: [instagram](https://www.instagram.com/p/C_dxO1MC9xo/?img_index=1) & [beyondbeliefbrewing](https://www.beyondbeliefbrewing.co.uk/collections/beer)  [Beyond Belief Brewing Company](https://www.trendhunter.com/trends/spicy-buffalo-beyond-chicken-pieces), a subsidiary of pasta supplier Ugo Foods, launched a line of beers made with waste pasta, including a Pale Ale, IPA and Vienna [Lager](https://www.trendhunter.com/trends/fonio-lager). September kicked off with Zero Waste Week and for the occasion, the Beyond Belief Brewing Company took to [Instagram](https://www.trendhunter.com/trends/undrinkable-pints) to share that Tagliatelle must be between 0.8 and 1.05 mm thick and anything out of that range goes to waste. The Beyond Belief Brewing Company uses offcuts as a base malt replacement, extracts fermentable sugar and turns it into alcohol. While Pasta IPA is described as light and hazy with notes of citrus and tropical fruit, and Pasta Vienna Lager sets itself apart with malty notes of toffee and caramel, Pasta Pale Ale is a sessionable amber-colored brew with low bitterness. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 78% | Activity: 82% | Freshness: 28% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Upcycled Food Beverages:** Repurposing surplus food, such as pasta, into unique beverages offers a sustainable twist to traditional brewing. - **Zero-waste Alcohol:** Crafting beers using waste byproducts emphasizes eco-friendly practices in the alcoholic beverage industry. - **Gourmet Craft Beers:** Infusing craft beers with unconventional ingredients like pasta introduces new flavor profiles and appeals to adventurous drinkers. ### Industries Being Reshaped - **Brewery:** Brewers are exploring innovative waste reduction methods by incorporating unconventional ingredients like surplus pasta. - **Sustainable Food Supplies:** Food suppliers are finding new markets for surplus products by transforming waste into value-added consumables. - **Eco-conscious Consumer Goods:** Brands are tapping into the eco-conscious market by launching products that emphasize sustainability and waste reduction. ## Related on Trend Hunter - [Upcycled Bread Pastas](https://www.trendhunter.com/trends/eat-wasted.md) - [Bread Surplus-Created Beers](https://www.trendhunter.com/trends/upcycling-food-trend.md) - [Leftover Bread-Based Beers](https://www.trendhunter.com/trends/hop-foundry.md) - [Upcycled Naan-Brewed Beers](https://www.trendhunter.com/trends/naan-laager.md) - [Canned Pasta Water Pranks](https://www.trendhunter.com/trends/canned-pasta-water.md) - [Upcycled Grain Naan Breads](https://www.trendhunter.com/trends/atorias-family-bakery-mini-upcycled-naan.md) - [Sustainable Surplus Bread Beers](https://www.trendhunter.com/trends/toast-brewing-and-tiny-rebel.md) - [IPA-Inspired Macaroni Meals](https://www.trendhunter.com/trends/goodles-mac-and-cheese-flavor.md) - [Upcycled Beer-Made Vodkas](https://www.trendhunter.com/trends/bad-beer-vodka.md)