# Value-Driven Plant-Based Meat Packs The Beyond Beef Value Pack is Arriving in Canada By Michael Hemsworth | Published 2025-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-beef-value-pack References: [vegconomist](https://vegconomist.com/retail-e-commerce/beyond-meat-launches-value-pack-canada-alongside-new-packaging-europe-uk/) & [beyondmeat](https://www.beyondmeat.com/)  The Beyond Beef value pack is being launched by [Beyond Meat](https://www.trendhunter.com/trends/beyond-burger-family-packs) in Canada to offer shoppers a value-focused way to incorporate plant-based meat into their favorite recipes. The product comes with two packs of Beyond Beef plant-based ground in each box, which equals out to 2.5-times the amount found in a single pack. The larger pack is thus focused on enhancing value and providing shoppers with a way to stock up on the product for easy incorporation into their choice of recipe. Canadian shoppers can find the product now at more than 1,300 retailers including Walmart, [Sobeys and Loblaws](https://www.trendhunter.com/trends/notburger-launches). Vice President of Sales for Canada & [Latin America](https://www.trendhunter.com/trends/la-mexicana-roasted-salsa) Monique VanWyk commented on the Beyond Beef value pack saying, "We’re excited to introduce a value pack of our latest Beyond Beef to consumers across Canada. This bulk product includes two larger-sized units of Beyond Beef, making the great taste and nutrition of our plant-based ground beef product more affordable for Canadians.” Image Credit: Beyond Meat ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 58% | Activity: 74% | Freshness: 53% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Value-focused Packaging:** Consumers are gravitating towards larger, cost-effective packaging solutions, which allows brands to enhance customer value and offer enhanced affordability for sustainable choices. - **Mainstream Plant-based Adoption:** The availability of bulk plant-based meats in mainstream retailers signals a significant shift towards plant-based products becoming a staple in everyday diets. - **Sustainability in Mass Retail:** Retailers are expanding their sustainable product offerings, meeting consumer demand for eco-friendly options through strategic value packs. ### Where This Applies - **Plant-based Food Industry:** This industry is rapidly evolving as it focuses on catering to health-conscious and environmentally aware consumers seeking affordable alternatives. - **Retail and Grocery:** As value-conscious consumers look for sustainable food options, retailers are highlighting eco-friendly products that fit within everyday budgets. - **Packaging and Consumer Goods:** Innovative packaging solutions are playing a crucial role in affordability and consumer convenience, propelling the growth of sustainable consumer goods. ## Related on Trend Hunter - [Plant-Based Protein Grounds](https://www.trendhunter.com/trends/beyond-ground.md) - [Premium Plant-Based Steaks](https://www.trendhunter.com/trends/beyond-steak-filet.md) - [Versatile Plant-Based Chicken Pieces](https://www.trendhunter.com/trends/beyond-chicken-pieces.md) - [Clean Label Plant-Based Meats](https://www.trendhunter.com/trends/beyond-meat-products.md) - [House-Made QSR Veggie Burgers](https://www.trendhunter.com/trends/aw-plantbased-burger.md) - [Versatile Vegan-Friendly Steak Pieces](https://www.trendhunter.com/trends/beyond-steakpieces.md) - [Spicy Plant-Based Burgers](https://www.trendhunter.com/trends/beyond-burger-jalapeo.md) - [Meatless Innovation Platforms](https://www.trendhunter.com/trends/beyond-test-kitchen.md) - [Canadian Crop Veggie Burgers](https://www.trendhunter.com/trends/plantbased-veggie-burger.md)