# Health-Certified Plant-Based Crumbles Beyond Meat's New Beef Crumble Recipe is ADA-Approved By Colin Smith | Published 2024-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-beef-crumbles References: [greenqueen.hk](https://www.greenqueen.com.hk/beyond-meat-beef-crumbles-flavour-heart-check-certification-diabetes/) & [investors.beyondmeat](https://investors.beyondmeat.com/news-releases/news-release-details/beyond-meatr-unveils-new-and-expanded-line-beyond-crumbles-now)  Beyond Meat has expanded its product line with the introduction of a new and improved range of Beyond Crumbles. These plant-based crumbles are now available in three flavors: 'Beyond Beef Crumbles Original,' 'Beyond Beef Crumbles Feisty,' and the latest addition, 'Beyond Sausage Crumbles Italian-Style.' The products are designed to offer a convenient and healthy protein option for any meal, boasting 12 grams of protein per serving, less than 1 gram of saturated fat, and no cholesterol. The Beyond Crumbles are certified by both the American Heart Association’s Heart-Check Program and the American Diabetes Association’s Better Choices for Life Program, reflecting their nutritional value and health benefits. The heart-check certification is a testament to the product’s low saturated fat and cholesterol content, making it a suitable choice for consumers looking to maintain a heart-healthy diet. Beyond Meat has not clarified the new price point, but it is not expected to change from the previous Beyond Beef crumble products. Image Credit: Beyond Meat ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 24% | Activity: 32% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Health-certified Plant-based Products:** Exploring plant-based alternatives with health certifications endorsed by reputable organizations like the American Heart Association and American Diabetes Association presents opportunities for businesses to appeal to health-conscious consumers. - **Expanded Product Line with Varied Flavors:** Diversifying plant-based crumble offerings with multiple flavor options, such as 'Feisty' and 'Italian-Style,' can attract a broader consumer base seeking innovative culinary experiences. - **Nutritious Protein-rich Options:** Introducing plant-based crumbles with 12 grams of protein per serving and minimal saturated fat opens up avenues for businesses to cater to consumers seeking convenient yet nutritious meal solutions. ### Who This Affects Most - **Food and Beverage Industry:** Incorporating health-certified plant-based crumbles into the food and beverage industry can drive innovation and cater to the growing demand for sustainable and nutritious alternatives. - **Health and Wellness Sector:** Partnering with health organizations for certifications on plant-based products can revolutionize the health and wellness sector, offering consumers trusted and beneficial food options for their dietary needs. - **Retail and Consumer Goods Market:** Expanding the availability of plant-based crumbles in retail outlets can tap into the evolving preferences of consumers looking for convenient and health-conscious food choices in the retail and consumer goods market. ## Related on Trend Hunter - [Heart-Healthy Plant-Based Meats](https://www.trendhunter.com/trends/plantbased-crumbles.md) - [Heart-Healthy Meatless Steaks](https://www.trendhunter.com/trends/beyond-meat-beyond-steak.md) - [Plant-Based Protein Crumbles](https://www.trendhunter.com/trends/plant-based-protein-crumbles.md) - [Meat-Free Foodservice Crumbles](https://www.trendhunter.com/trends/proterra-plantbased-crumbles.md) - [Heart-Healthy Digital Cookbooks](https://www.trendhunter.com/trends/serve-love.md) - [Pre-Seasoned Plant-Based Steaks](https://www.trendhunter.com/trends/beyond-steak-flavors.md) - [Plant-Based Sausage Links](https://www.trendhunter.com/trends/beyond-meat-1.md) - [Allergen-Free Mushroom Crumbles](https://www.trendhunter.com/trends/mushroom-crumble.md) - [Plant-Based Protein Grounds](https://www.trendhunter.com/trends/beyond-ground.md)