# Geeky Pop Star Endorsements Super Mario-Loving Beyonce As Nintendo ‘Rhythm Heaven' Spo By Vincent Salera | Published 2009-03-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/beyonce-loves-super-mario-nintendo-signs-beyonce-as-spokesperson References: [adrants](http://www.adrants.com/2009/03/beyonce-to-front-nintendo-rhythm-heaven.php) Not only is Beyonce crazy, crazy in love, she is also crazy, crazy about [Nintendo](https://www.trendhunter.com/trends/suntory-x-super-mario)’s Super Mario. Beyonce has signed up as the spokesperson for Nintendo’s new game, Rhythm Heaven, due for release on April 5. Beyonce will also appear in television commercials, printed ads and on the world wide web. **Implications** - Companies have used [celebrity endorsement](https://www.trendhunter.com/trends/beats-x-kim) as a strategy for decades; however, this tactic may be more effective now than ever. Social media has allowed consumers to interact with celebrities, creating personal relationships that strengthen consumer-celebrity adoration. Thus, now is a better time than ever for a company to capitalize on a person's positive association and status as a [pop icon](https://www.trendhunter.com/trends/asahi-super-dry-unveiled). ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 14% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Endorsements:** The use of celebrity endorsements as a marketing strategy is more effective now than ever due to the personal relationships consumers can create with celebrities through social media. - **Consumer-celebrity Interaction:** Social media has enabled consumers to interact with celebrities, creating personal relationships that strengthen consumer-celebrity adoration. - **Pop Icon Marketing:** Capitalizing on a person's positive association and status as a pop icon can be a successful marketing strategy in today's social media-driven landscape. ### Where This Applies - **Entertainment:** The entertainment industry can leverage celebrity endorsements and consumer-celebrity interaction to enhance marketing campaigns and increase fan engagement. - **Gaming:** The gaming industry can benefit from celebrity endorsements by using pop icons to promote new games and attract a wider audience. - **Social Media Marketing:** Social media marketing agencies can help brands capitalize on the trend of consumer-celebrity interaction to create impactful influencer marketing campaigns. ## Related on Trend Hunter - [Video Game Refreshment Campaigns](https://www.trendhunter.com/trends/suntory-x-super-mario.md) - [Video Game-Themed Candy Branding](https://www.trendhunter.com/trends/the-hershey-company-and-nintendo.md) - [Video Game Merchandise Events](https://www.trendhunter.com/trends/the-king-of-games.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Co-Branded Nintendo Cookies](https://www.trendhunter.com/trends/super-mario-cookies.md) - [Nostalgic Gaming Cookies](https://www.trendhunter.com/trends/oreo-x-super-mario.md) - [Gaming-Themed Chocolate Partnerships](https://www.trendhunter.com/trends/kinder-joy-and-nintendo.md) - [Game-Themed Noodle Launches](https://www.trendhunter.com/trends/super-mario-powerup-shapes.md) - [Artist-Inspired Game Events](https://www.trendhunter.com/trends/lady-gaga-1.md)