# Beyonce Launches Phone Samsung B'Phone By Glamboulevard | Published 2007-10-11 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/beyonce-launches-her-own-phone References: [glamboulevard](http://www.glamboulevard.com) After Armani unveiled its Samsung phone last month, singer Beyonce unveiled her Beyonce Special Edition B'Phone by Samsung in New York City today. The B'Phone is a special edition [Samsung UpStage phone](https://www.trendhunter.com/trends/boring-phone) and will be available in gold and burgundy. The Beyonce Upstage boasts a sexy start-up screen, exclusive photos and videos, and a song sung by Beyonce when she was just 10-years-old. "Samsung is excited to support an iconic performer like Beyonce with this new and vibrant device," said Peter Skarzynski, Senior Vice President at [Samsung Telecommunications America](https://www.trendhunter.com/trends/samsung-galaxy-z-fold5-thom-browne-edition). "The B'Phone offers an attractive and glamorous update to our music-centric lineup, along with content you can't find anywhere else on a mobile phone." The B'Phone will be available online and in Wal-mart stores November 4th for $99 with a service contract from Sprint. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 76% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Special-edition Mobile Phones:** Disruptive innovation opportunity: Collaborating with celebrities to create limited edition mobile phones that offer exclusive content. - **Music-centric Mobile Devices:** Disruptive innovation opportunity: Developing mobile devices that cater specifically to music lovers, providing exclusive songs, videos, and features. - **Branded Collaboration:** Disruptive innovation opportunity: Partnering with renowned brands and artists to create co-branded products that appeal to a wider consumer base. ### Sectors Adopting This - **Mobile Phone Manufacturing:** Disruptive innovation opportunity: Introducing limited edition smartphones that offer unique features and exclusive content in collaboration with popular artists or brands. - **Music and Entertainment:** Disruptive innovation opportunity: Expanding into the mobile device market by creating music-centric smartphones that enhance the user's music and entertainment experience. - **Retail and E-commerce:** Disruptive innovation opportunity: Partnering with mobile phone manufacturers to offer exclusive co-branded products online and in physical stores, attracting a larger customer base. ## Related on Trend Hunter - [Luxe Fashion House Smartphones](https://www.trendhunter.com/trends/galaxy-z-flip-4.md) - [Pastel Purple Smartphones](https://www.trendhunter.com/trends/bora-purple.md) - [Branded Olympics Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-z-flip3-5g-olympic-games-edition.md) - [Collaboration Automotive Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-s23-ultra-bmw-m-edition.md) - [Gold-Rimmed Foldable Phones](https://www.trendhunter.com/trends/moto-razr.md) - [High-Fashion Flip Phones](https://www.trendhunter.com/trends/galaxy-z-flip-5s.md) - [Space-Themed Flip Phone Sets](https://www.trendhunter.com/trends/pop-mart-x-samsung-galaxy-z-flip6.md) - [Culturally Inspired Smartphone Accessories](https://www.trendhunter.com/trends/samsung-accessories-lineup.md) - [Sustainable Technology Accessories](https://www.trendhunter.com/trends/samsung-galaxy-x-msftsrep-ecoconscious-collection.md)