# Pop Star Swim Campaigns The Beyonce H&M Summer 2013 Ads are Tropical By Leslie Chen | Published 2013-04-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beyonce-hm-summer-2013 References: [fashiongonerogue](http://fashiongonerogue.com/beyonce-gets-tropical-for-hm-summer-2013-campaign/) & [hm](http://www.hm.com/us/) Sultry, fierce and tropical, the Beyonce H&M Summer 2013 campaign will have you running to the beach with your [new bikini in hand](https://www.trendhunter.com/trends/triangls-mirage-drop). Inez van Lamsweerde and Vinoodh Matadin capture the pop star as she wears [two-piece suits in neon yellow](https://www.trendhunter.com/trends/country-club), black with fringe detailing as well as a one-piece with a blue waterside scene print. The singer relaxes on beach chairs and on the water all while rocking perfect waves and bold red lips. She finishes her look with a flower in her hair, hoop earrings and dozens of gold bangles. The Beyonce H&M Summer 2013 campaign will probably remind everyone of how envious they are of the sultry singer while offering a bit of inspiration to look and feel just as confident on the beach this summer. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Swimwear Fashion:** Opportunity for disruptive innovation in creating fashionable and confidence-boosting swimwear designs. - **Celebrity Endorsements:** Opportunity for disruptive innovation in leveraging influential celebrities to promote clothing brands. - **Beach Lifestyle:** Opportunity for disruptive innovation in creating products and experiences that cater to the beach lifestyle. ### Where This Applies - **Fashion:** Opportunity for disruptive innovation in the design and production of trendy swimwear. - **Advertising:** Opportunity for disruptive innovation in utilizing celebrity endorsements in ad campaigns. - **Travel and Leisure:** Opportunity for disruptive innovation in developing beach-centric products and services. ## Related on Trend Hunter - [Rapper-Backed Swimwear Lines](https://www.trendhunter.com/trends/hot-girl-summer.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md)