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# Vegan Meal Plans
The Beyonce Diet is Based Around the 22 Days Nutrition Challenge

By Meghan Young | Published 2015-02-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/beyonce-diet
References: [harpersbazaar](http://www.harpersbazaar.com/celebrity/latest/a9858/beyonce-diet/) & [22daysnutrition](http://www.22daysnutrition.com/vegan-meals)

The Beyonce Diet is no longer something a person wishes they could get their hands on, it's now a vegan meal plan that can be delivered to a their home. Inspired by the 22 Days Nutrition challenge Queen B undertook a couple of year ago, the length of the meal plan is based on the idea that it takes [21 days to break or make habits](https://www.trendhunter.com/trends/30day-gut-challenge).

By only eating plant-based foods, the Beyonce Diet works to cleanse the body in as healthy a way as possible. In a statement, the singer says, "I am so grateful that I took the challenge and credit [Marco](https://www.trendhunter.com/trends/marcos-pizza-menu-items) with leading by example.[...] He came up with a great program to get people motivated to make better nutritional choices. All you have to do is try. If I can do it, anyone can." Will the Beyonce Diet be the next Goop?

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 5% | Activity: 2% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Vegan Meal Plans:** Opportunity to capitalize on the growing demand for plant-based meal options and promote health-conscious lifestyles.
- **22 Days Nutrition Challenge:** Creating personalized meal plans centered around the challenge can help individuals adopt sustainable plant-based diets and form healthier habits.
- **Celebrity-inspired Diets:** Leveraging celebrity influence to popularize vegan meal plans and promote the benefits of plant-based nutrition.

### Who This Affects Most

- **Meal Delivery Services:** Delivering convenient and customizable vegan meal plans to the target audience, offering a time-saving alternative to cooking.
- **Health Food Industry:** Offering a range of nutritious vegan products and supplements to support individuals on the Beyonce Diet and similar plant-based meal plans.
- **Online Wellness Platforms:** Providing digital resources, meal planning tools, and educational content on plant-based diets to help individuals adopt healthier eating habits.

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