# Mannequin Editorials Beyonce by Bruce Weber in V Magazine By Ayman | Published 2008-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beyonce-bruce-weber-v-magazine References: [fashiontography.blogspot](http://fashiontography.blogspot.com/2008/11/beyonce-v-magazine-v56-winter-issue.html) & [dailymail](http://www.dailymail.co.uk/tvshowbiz/article-1085644/Beyonc-poses-sultry-magazine-shoot-prepares-massive-110-date-world-tour.html) Not only did [legendary photographer Bruce Weber](https://www.trendhunter.com/trends/sonic-editions) shoot Beyonce with Obama on her fingernails for the cover of the Winter 2008 V56 issue of V Magazine, he also captured her in a playful and fun editorial in which Beyonce poses like a mannequin. Entitled 'Beyoncé is Back,' the editorial features Beyoncé Knowles as styled by Deborah Watson having fun while planning for her upcoming tour. This includes backstage and wardrobe fun with a bunch of male models including Ryan Vigilant, Terron Wood and Nate Gill. In the interview, Beyonce talks about her alter ego 'Sasha Fierce', saying "It's a way for me to differentiate what I do onstage from who I really am--It's a way for me to not lose myself, to keep my life in perspective, because it's really hard sometimes to stay on earth when you're a celebrity." [V Magazine's editor-in-chief](https://www.trendhunter.com/trends/maczine), Stephen Gan, was very happy about the choice of the issue’s cover model: "Beyonce is a true icon of our time and V Magazine loves everything that she represents, including her new album which lands in about a week! Bruce Weber has captured her classic beauty as well as her fierce onstage persona." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 68% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Mannequin Poses:** Opportunity for disruptive innovation in retail visual merchandising by incorporating mannequin-inspired poses for models in fashion editorials. - **Alter Ego Branding:** Potential for disruptive innovation in personal branding by adopting alter egos, like Beyonce's 'Sasha Fierce', to differentiate and maintain authenticity. - **Playful Editorial Shoots:** Opportunity for disruptive innovation in editorial photography by embracing playful and fun concepts, as seen in Bruce Weber's Beyonce shoot for V Magazine. ### Where This Applies - **Retail:** Retailers can explore incorporating mannequin-inspired poses for models in their visual merchandising strategy, creating a unique and eye-catching shopping experience. - **Personal Branding:** Individuals looking to establish a distinctive personal brand can consider adopting alter egos or personas, like Beyonce's 'Sasha Fierce', to stand out in the market. - **Editorial Photography:** Photographers and publications can experiment with more playful and fun concepts in editorial shoots, attracting attention and engaging audiences in new ways. ## Related on Trend Hunter - [Singer-Themed Art Exhibitions](https://www.trendhunter.com/trends/flannels-x.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Celebrity-Headed Haircare Lines](https://www.trendhunter.com/trends/ccred.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md)