# Time-Travelling Diva Ads Beyonce and Pepsi Team Up in This Commercial About the Power of the Past By Brandon Bastaldo | Published 2013-04-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beyonce-and-pepsi References: [youtu.be](http://youtu.be/_2smYVl0zrk) & [pepsi](http://www.pepsi.com/en-us/d) An old and clever marketing ploy that was once used frequently saw food and beverage companies getting beautiful-looking people to eat and drink their products in commercials in order to promote a sense of sex appeal. Luckily for us viewers, superstar diva Beyonce and Pepsi teamed up to do just this with not just one version of this bodacious babe, but many. Watching this Beyonce and Pepsi collaboration commercial, it’s clear to see why this sultry songstress has dominated the music industry and was chosen to promote the brand’s 'Live for Now' campaign. Surrounded by tall mirrors, Beyonce gives a never-before-seen juxtaposition of the many interesting looks she has made her own over the past decade or so, while also being reminded of how important it is to be living for the now. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 24% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Nostalgia Marketing:** Using past concepts to appeal to consumers can help in creating brand identity and recognition. - **Celebrity Endorsements:** Partnering with a well-known figure can help raise awareness and trust in a product or brand. - **Visual Identity:** A strong visual representation of a brand or product can attract consumer attention and help with recognition. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can benefit from using nostalgia marketing and celebrity endorsements to promote its products. - **Fashion and Beauty:** The fashion and beauty industry can benefit from creating a strong visual identity and partnering with celebrities to showcase their products. - **Marketing and Advertising:** The marketing and advertising industry can use nostalgia marketing and celebrity endorsements to help clients create a strong brand image and appeal to consumers. ## Related on Trend Hunter - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Self-Discovery Soda Ads](https://www.trendhunter.com/trends/pepsi-the-choice.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Passion-Themed Anniversary Ads](https://www.trendhunter.com/trends/pepsi-celebrates-its-90th.md) - [Remixed Music Soda Commercials](https://www.trendhunter.com/trends/pepsi-max-christmas-refreshed.md)