# Singer-Branded Holiday Merchandise The Beyoncé Holiday Collection Features Apparel and Decor By Riley von Niessen | Published 2017-11-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/beyonc-holiday-collection References: [hypebae](https://hypebae.com/2017/11/beyonce-holiday-merchandise-collection) & [shop.beyonce](https://shop.beyonce.com/categories/all) Now that consumers are starting to get their [Christmas shopping](https://www.trendhunter.com/trends/jingle-ball-collection) done, many brands, celebrities and more have been busily launching themed products that are likely to appeal to them, such as the Beyoncé holiday collection, which is now available on the singer's online store. Included in the Beyoncé holiday collection is range of branded tees, crop tops, sweaters, and even one-piece pajama sets. In addition to the copious apparel that the collection boasts, there's a wide range of accessories available, such as festive phone cases, Christmas tree bulbs, pins, and wrapping paper. Many of the pieces in the collection feature slogans that simply state what they are, like the green bulb, which hosts the words "Beyoncé Holiday Ornament" on the side of it. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 65% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Why This Trend Is Growing - **Celebrity-themed Holiday Merchandise:** Opportunity for brands to collaborate with celebrities to create special holiday collections that appeal to consumers. - **Branded Apparel and Accessories:** The demand for branded clothing and accessories during the holiday season presents an opportunity for businesses to create festive merchandise that resonates with consumers. - **Personalized Holiday Decor:** There is a growing trend in consumers seeking personalized holiday decorations, providing an opportunity for businesses to offer customized products and services. ### Industries Being Reshaped - **Fashion and Retail:** The fashion and retail industry can capitalize on the demand for celebrity-themed holiday merchandise by collaborating with influencers and celebrities to launch exclusive collections. - **E-commerce and Online Retail:** With the rise of online shopping, the e-commerce industry can leverage the popularity of branded apparel and accessories during the holiday season by offering convenient online purchasing options. - **Home Decor and Giftware:** The home decor and giftware industry can tap into the trend of personalized holiday decor by offering customizable products and tailored gift options. ## Related on Trend Hunter - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md) - [Singer Holiday Decor Series](https://www.trendhunter.com/trends/heart-home-holiday.md) - [Retailer-Branded Holiday Apparel](https://www.trendhunter.com/trends/7-eleven-2.md) - [Holiday Lifestyle Capsules](https://www.trendhunter.com/trends/as-ever-holiday.md) - [Cartoon-Inspired Festive Collections](https://www.trendhunter.com/trends/pokmon-company.md) - [Jingle-Inspired Holiday Collabs](https://www.trendhunter.com/trends/jingle-ball-collection.md) - [Cozy Chic Holiday Pajamas](https://www.trendhunter.com/trends/chic-holiday-pajamas.md) - [Festive QSR Streetwear](https://www.trendhunter.com/trends/holiday-chicken-bucket.md) - [Sparkling Water-Branded Holiday Lines](https://www.trendhunter.com/trends/knitwear-collection.md)