# Inclusive Celebrity Clothing Campaigns The New Beyoncé Campaign Features Activist Jillian Mercado By Katherine Pendrill | Published 2016-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beyonc-campaign References: [bustle](http://www.bustle.com/articles/149109-beyonce-casts-disabled-activist-jillian-mercado-for-an-awesomely-inclusive-campaign-photos) & [shop.beyonce](http://shop.beyonce.com/products/56215-smack-it-pullover-hoodie) The new Beyoncé campaign is making headlines for taking a more inclusive approach to the sale of the singer's Formation-branded merchandise. Instead of a star-studded cast, the singer choose [disabled activist Jillian Mercado](https://www.trendhunter.com/trends/it-feels-good-to-be-seen) to be the main model for the shoot. The new Beyoncé campaign features a diverse cast of models wearing the singer's [line of lyric-branded clothing and accessories](https://www.trendhunter.com/trends/primark-x-victoria-jenkins). One of the most striking models is Mercado, who suffers from muscular dystrophy. While [Mercado's wheelchair is on display](https://www.trendhunter.com/trends/seated-mannequin) in each image, she is styled and shot in the same way as all the able-bodied models. As a result, the inclusion of Mercado demonstrates a genuine effort to make ads more inclusive and relatable to a wide variety of consumers. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 34% | Activity: 30% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Inclusive Advertising:** Brands are embracing inclusive advertising by featuring diverse models in their campaigns, making their ads more relatable and appealing to a wider consumer base. - **Representation in Fashion:** There is a growing trend in the fashion industry of showcasing models with disabilities, challenging traditional beauty standards and promoting inclusivity. - **Authentic Representation:** Brands are opting for authentic representation by featuring individuals who are not traditionally represented in advertising, creating a powerful and relatable impact. ### Industries Being Reshaped - **Fashion:** The fashion industry has an opportunity to disrupt traditional beauty standards and tap into new markets by embracing inclusive advertising campaigns. - **Advertising:** Inclusive advertising campaigns offer the advertising industry a chance to connect with diverse audiences and create a more inclusive and relatable brand image. - **Disability Fashion:** The disability fashion industry can leverage inclusive advertising campaigns to highlight the importance of adaptive clothing and accessories for individuals with disabilities. ## Related on Trend Hunter - [Inclusive Retail Displays](https://www.trendhunter.com/trends/primark-sophie.md) - [Inclusion-Focused Doll Collections](https://www.trendhunter.com/trends/barbie-2.md) - [Inclusive Beauty Campaigns](https://www.trendhunter.com/trends/judge-beauty.md) - [Inclusive Retail Mannequins](https://www.trendhunter.com/trends/seated-mannequin.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Adaptive Wheelchair-Compatible Apparel](https://www.trendhunter.com/trends/jcpenney.md) - [Ability-Focused CSR Campaigns](https://www.trendhunter.com/trends/ability-signs.md) - [Textured Hair Advertising Campaigns](https://www.trendhunter.com/trends/from-one-queen-to-another.md) - [Inclusive Makeup Brand Campaigns](https://www.trendhunter.com/trends/it-feels-good-to-be-seen.md)