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# Diva Celebrity Date Keepers
The Official Beyonce 2014 Calendar Makes Date-Keeping Cool

By Laura McQuarrie | Published 2013-10-23 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/beyonc-2014-calendar
References: [style.mtv](http://style.mtv.com/2013/10/07/beyonce-2014-calendar/) & [us.shop.beyonce](http://us.shop.beyonce.com/index.php/accessories/beyonce-2014-calendar.html)

Ms.Carter-Knowles recently announced the release of 'The Official Beyoncé 2014 Calendar,' which comes just in time to start thinking about [Christmas gifts](https://www.trendhunter.com/trends/next-advent-calendar).

The calendar sells for $15 on Beyoncé's website and it is the first the songstress has ever released her [own calendar](https://www.trendhunter.com/trends/calendar-downloads). The 12' x 12' square calendar features an image of Beyoncé for each month, as well as additional images on the front and back of the calendar cover.

Although the idea of selling a calendar may seem a bit outdated, the social icons on the calendar sale page of Beyoncé's site reveal thousands of likes on [Facebook](https://www.trendhunter.com/trends/facebook-verified), hundreds of tweets and plenty of shares to other social networking sites -- apparently Beyoncé can even make calendars seem fabulous.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 72% | Activity: 38% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### Why This Trend Is Growing

- **Celebrity-branded Calendars:** There is opportunity for more celebrities to release their own branded calendars as a merchandise option for loyal fans.
- **Social Media Influence:** The high engagement on social media for Beyoncé's calendar release highlights the importance of having a strong social media presence for product promotion and sales.
- **Personalized Merchandise:** The popularity of Beyoncé's personalized calendar shows potential for other celebrities to release similar merchandise, tapping into the trend of consumers seeking personalized products.

### Industries Being Reshaped

- **Entertainment Industry:** The entertainment industry can benefit from offering personalized merchandise as additional revenue streams for celebrities and artists.
- **E-commerce Industry:** E-commerce platforms can implement personalized merchandise options for customers, partnering with celebrities or individual influencers.
- **Fashion Industry:** The fashion industry can explore collaborations with celebrities to release limited-edition, personalized products, such as calendars, to drive sales and promote both celebrity and brand image.

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