# Superimposed Shoevertising The Beymen SS10 Campaign Employs Unique Graphic Effects By Katherinev123 | Published 2010-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beymen-ss10 References: [designscene.net](http://www.designscene.net/2010/04/beymen-ss10-by-koray-birand.html) & [koraybirand](http://www.koraybirand.co.uk/) The Beymen SS10 advertorial, produced by Koray Birand Photography, not only puts some of the brand's best [architectural heels](https://www.trendhunter.com/trends/zero-shoe) on display, but uses unique graphic design as well. As you can see from the photos in the gallery, some of the ads from the [Beymen SS10 campaign](https://www.trendhunter.com/trends/contemporary-femininity) superimpose shoes from its line with the body of model Kerri Lee Miller--perhaps to suggest that a woman and her shoes are one and the same? I'm sure many fashionistas think so. Regardless, the strong, sharp and sculpted heels from the Beymen SS10 collection are sure to be snatched up by many [footwear-obsessed females](https://www.trendhunter.com/trends/flex-as-you-go) (including me). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 68% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Superimposed Advertising:** Opportunity for brands to use unique graphic design techniques to create visually captivating advertisements that capture consumer attention. - **Visual Branding:** Brands can enhance their identity by incorporating innovative visual elements, such as superimposing products onto models, to create a cohesive and visually striking campaign. - **Fashion-merging Concepts:** The concept of merging fashion elements, like shoes and models' bodies, opens up possibilities for unique branding strategies that blur the line between product and consumer. ### Where This Applies - **Fashion Advertising:** Fashion brands can leverage unique graphic techniques to create captivating campaigns that resonate with consumers and enhance brand perception. - **Footwear Industry:** Footwear brands have the opportunity to incorporate innovative visual branding elements, such as superimposing shoes onto models, to showcase their products in a visually impactful way. - **Graphic Design:** Graphic designers can explore the concept of superimposed advertising to create visually stunning campaigns that push the boundaries of traditional graphic design. ## Related on Trend Hunter - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Footwear Product Image Generators](https://www.trendhunter.com/trends/shoe-fyi.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Dynamic Ultra-High Sneakers](https://www.trendhunter.com/trends/platform-sneaker-1.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md)