# Contemporary Yacht Campaigns The Beymen Spring/Summer Advertisements Include Nautical Scenes By Jordy E | Published 2014-12-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beymen-springsummer References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2014/03/eniko-mihalik-and-noah-mills-by-koray.html) & [beymen](http://www.beymen.com) The Beymen Spring/Summer 2014 campaign showcases a series of [nautical images](https://www.trendhunter.com/trends/beyond-horizons). Fans of the upscale label will be able to take in its display of models Eniko Mihalik and Noah Mills who were called upon for the [couture, seaside series](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty). Stylists Murat Turkili and Asli Abbasoglu worked side by side to produce these Beymen advertisements. Together the two channeled the appeal of [chic sailing looks](https://www.trendhunter.com/trends/set-sail) with the help of heavily embroidered dresses, cut out tops and an assortment of gold-hued accessories. There is a professional appeal that abounds these Beymen images. Worn by Mihalik were high rise trousers and low-cut blazers. These pieces were displayed alongside tailored suits, giving way to outfits that cater to work environments. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 34% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Nautical Fashion Campaigns:** Fashion campaigns incorporating nautical themes and styles, offering fashion companies opportunities to disrupt traditional seasonal fashion trends with new themes. - **High-end Professional Clothing:** A focus on luxury professional clothing that caters to work environments, with potential for disruptive innovation in the business attire industry. - **Embroidery and Cutout Details:** The use of embroidery and cutout details in fashion campaigns to create unique and eye-catching designs, offering opportunities for innovating garment decoration techniques. ### Industries Being Reshaped - **Fashion Industry:** Fashion companies can leverage nautical themes and styles, luxury professional clothing, embroidery, and cutout details to disrupt seasonal fashion trends and offer unique designs to customers. - **Business Attire Industry:** Manufacturers of professional clothing can innovate by incorporating luxury designs and materials that cater to work environments and offer unique styles to professionals. - **Garment Decoration Industry:** The garment decoration industry can innovate by developing new techniques and technologies to incorporate embroidery and cutout details into fashion designs for a more unique and customizable appearance. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Luxury 72-Meter Super-Yachts](https://www.trendhunter.com/trends/Admiral-Yacht.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Riviera-Inspired Retail Experiences](https://www.trendhunter.com/trends/balmain-beach-club.md) - [Summer-Ready Refined Apparel](https://www.trendhunter.com/trends/noah-3.md)