# Hitchcockian Fashion Ads The Beymen Fall 2013 Campaign Stars a Dramatic Katrin Thormann By Meghan Young | Published 2013-08-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beymen-fall-2013 References: [fashiongonerogue](http://www.fashiongonerogue.com/katrin-thormann-fronts-beymen-fall-2013-ads-koray-birand/) & [beymen](http://www.beymen.com/) The first impression that the Beymen Fall 2013 ad campaign gives off is cold and stark. It really embraces the change of season with bare branches, grey skies and an overall barren atmosphere. The second impression is a Hitchcockian one. As though inspired by the classic film, 'The Birds,' model Katrin Thormann, who appears for the third time as the face of the Turkish retailer, channels her inner Melanie Daniels. Dark and dramatic, the birds in the backdrop are pretty sinister. The Beymen Fall 2013 ad campaign was lensed by photographer Koray Birand. Styled by Mahizer Aytas, the blonde German beauty is clad in luxe labels such as [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign). The elegant looks were perfected by makeup artist Erkan Uluc and hair stylist Ali Yilanci. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 48% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Dramatic Fashion Ads:** Opportunity for brands to create visually captivating and emotionally engaging fashion advertisements inspired by dramatic and cinematic elements. - **Seasonal Change Embracement:** Opportunity for retailers to showcase their products in ad campaigns that embrace the change of season, creating a unique and memorable visual aesthetic. - **Influential Film-inspired Marketing:** Opportunity for brands to tap into the influence of classic films, like Hitchcock's 'The Birds,' in their marketing campaigns to create intrigue and captivate consumers. ### Industries Being Reshaped - **Fashion Retail:** Potential for fashion retailers to leverage visually striking ad campaigns to enhance brand awareness and drive sales. - **Luxury Fashion:** Opportunity for luxury fashion brands to showcase their products in elegant and visually captivating ad campaigns to attract affluent consumers. - **Beauty and Personal Care:** Opportunity for beauty and personal care brands to collaborate with fashion campaigns, creating cohesive looks that inspire and attract consumers. ## Related on Trend Hunter - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md)