# Retro Motel Fashion Ads The Beymen Collection Spring 2013 Campaign Stars Michelle Buswell By Meghan Young | Published 2013-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beymen-collection-spring-2013 References: [fashiongonerogue](http://fashiongonerogue.com/michelle-buswell-stars-in-beymen-collection-spring-2013-campaign-by-koray-birand/) & [beymen](http://www.beymen.com/) The Beymen Collection Spring 2013 ad campaign focuses on the retro qualities expressed in the season's upcoming line. Shot on location at the 1950s outfitted [Pink Motel](https://www.trendhunter.com/trends/quickliner-for-lips) in Cherokee, North Carolina, the images complement the flirty dresses, striped pants and structured jackets perfectly. Finished with a [vintage filter](https://www.trendhunter.com/trends/hollywood-breakfast-club), the print ads are seamless in conception. Lensed by photographer Koray Birand, the Beymen Collection Spring 2013 ad campaign stars model Michelle Buswell. The Florida native outfitted by stylist Mahizer Aytas, who concentrated on bringing attention to the [feminine and lady-like silhouettes](https://www.trendhunter.com/trends/contemporary-femininity) of the collection. He also played with a solely monochromatic palette for the otherwise colorful photoshoot. The elegant looks were perfected with a tousled updo by hairstylist Ali Yilanci and chiseled cheeks by makeup artist Fiona Stiles. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 98% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retro Fashion:** Opportunity for businesses to tap into the nostalgia trend and create modern interpretations of vintage fashion styles. - **Location-based Advertising:** The use of unique and visually appealing locations for ad campaigns can attract consumer attention and create a memorable brand image. - **Monochromatic Styling:** Fashion brands can explore the use of a single color palette to create a sophisticated and cohesive visual identity. ### Who This Affects Most - **Fashion:** Fashion brands can incorporate retro elements into their designs to cater to consumers' nostalgia and desire for vintage-inspired fashion. - **Hospitality:** Hotels and resorts can leverage their unique aesthetics and retro-themed locations for advertising campaigns, appealing to travelers seeking unique and nostalgic experiences. - **Beauty:** Beauty brands can experiment with monochromatic makeup and hairstyling trends, offering consumers a fresh and modern take on a classic concept. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)