# Branded Electric Rally Cars The Beware of the Crocodile is a One-Off Electric Rally Car Concept By Amy Duong | Published 2026-07-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/beware-of-the-crocodile References: [lacoste](https://www.lacoste.com/gb/)  The Beware of the Crocodile is a one-off concept developed by [Lacoste](https://www.trendhunter.com/trends/lacoste-rebrand) and Alpine based on the Alpine A290 Rally. The [electric rally car](https://www.trendhunter.com/trends/elevated-velocity) reinterprets Lacoste's crocodile emblem through a monochrome green exterior paired with an all-red interior inspired by the mascot's tongue. Widened tracks, aerodynamic spoilers, and exposed carbon-fibre details reinforce the competition-focused design, while textured white paint particles reference snowy Alpine landscapes. The project celebrates the [sporting heritage](https://www.trendhunter.com/trends/Heritage-electric-vehicles) shared by the two French brands through a distinctive visual identity. The cabin features anodised metal structural components alongside seats and door panels upholstered in Lacoste's signature petit piqué fabric. Lightweight 3D-printed seats incorporate lattice construction, while embroidered crocodile emblems created by Potencier appear across the dashboard and steering wheel. A transparent resin crocodile rises from the rear parcel shelf, contributing to a total of 290 crocodile motifs distributed throughout the vehicle. Image Credit: Marcin Kempinski ## Trend Insights (Trend Hunter) - Score: 8.2/10 - Popularity: 80% | Activity: 83% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Fashion-automotive Collaborations:** Luxury apparel codes are being translated into performance vehicles, creating limited-edition mobility concepts that function as both brand storytelling platforms and collectible design objects. - **Electric Motorsport Branding:** Electric rally concepts are expanding the visual language of motorsport, allowing brands to pair zero-emission performance with expressive identities and experiential fan engagement. - **Symbol-driven Vehicle Design:** Iconic logos and mascots are becoming full-scale design systems, turning product details, interiors, and materials into immersive extensions of brand heritage. ### Who This Affects Most - **Automotive:** Performance EV development is creating space for experimental bodywork, lightweight components, and branded concept vehicles that blur the line between motorsport and lifestyle design. - **Fashion:** Heritage fashion houses are extending their influence into mobility through textile applications, signature motifs, and cross-category collaborations with high-performance manufacturers. - **Additive Manufacturing:** 3D-printed seating and lattice structures highlight how advanced manufacturing can support lightweight customization, limited-run production, and visually distinctive interior architecture. ## Related on Trend Hunter - [Interior Brand EV Collaborations](https://www.trendhunter.com/trends/taycan-turbo-s-soho.md) - [Sleek Emissions-Free Trains](https://www.trendhunter.com/trends/hydrogen-train.md) - [Racing-Inspired Limited-Edition QSR Combos](https://www.trendhunter.com/trends/full-throttle-meal.md) - [Fast-Food Drive-Thru Locations](https://www.trendhunter.com/trends/drive-thru-location.md) - [Portable Car Washers](https://www.trendhunter.com/trends/linyo-h1.md) - [Custom Electric Racers](https://www.trendhunter.com/trends/blower-jnr.md) - [Seasonal Café Menus](https://www.trendhunter.com/trends/kirby-caf-summer-2026.md) - [Courtyard Garden Houses](https://www.trendhunter.com/trends/walled-courtyard.md) - [Female Traveler-Accommodating Programs](https://www.trendhunter.com/trends/a-womens-week.md)