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# Interactive Whiskey Tasting Kits
Bevridge Introduces New Way to Experience Premium Whiskeys

By Niko Pajkovic | Published 2021-11-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bevridge
References: [whiskyintelligence](https://www.whiskyintelligence.com/2021/11/bevridge-introduces-a-new-way-to-experience-spirits-whisky-news/) & [bevridge.co](https://bevridge.co/)

![Interactive Whiskey Tasting Kits](https://cdn.trendhunterstatic.com/thumbs/464/bevridge.jpeg)

Bevridge, an e-commerce platform offering exclusive spirit experiences, has partnered with Whiskey Live to launch a curated whiskey tasting kit called American Single Malts by Whisky Live.

Industry experts assembled the new kit to provide customers access to rare, premium whiskey expressions. The collection includes bottles from some of the most renowned single malt producers in the United States, including Westland, Balcones, Virginia Distillery, Boulder Spirits, Santa Fe Spirits, and Westward.

Each kit comes with ten curated mini bottles (50 ml) and a brochure containing detailed information about each expression. In addition, all customers will be given access to a live tasting event led by Nate Ganapathi, the founder of Beveridge.

“We wanted to create a new way to bring people together to discover ultra-premium spirits,” said Liz Brusca, President, and Co-Founder of Bevridge.

Image Credit: Bevridge

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 87% | Activity: 95% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Curated Tasting Kits:** The popularity of curated tasting kits presents an opportunity for businesses to offer unique and personalized products to customers.
- **Live Virtual Events:** Offering live virtual events with product experts presents an opportunity for businesses to share knowledge and engage with customers remotely.
- **Exclusive Spirit Experiences:** The demand for exclusive and rare spirits experiences presents an opportunity for businesses to curate and offer unique and hard-to-find products to customers.

### Sectors Adopting This

- **E-commerce:** The rise in popularity of curated tasting kits and virtual events presents an opportunity for e-commerce businesses to sell unique and personalized products to customers online.
- **Alcohol and Spirits:** The demand for exclusive and rare spirits experiences presents an opportunity for businesses in the alcohol and spirits industry to curate and offer unique and hard-to-find products to customers.
- **Event Management:** The popularity of live virtual events presents an opportunity for event management businesses to offer remote event planning and production services.

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