# Chromatic Cartoonish Pop-Up Shops The BeViacom Talking Shop is the Brand's First Ever By Trenton Millar | Published 2012-10-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/beviacom-talking-shop References: [itsnicethat](http://www.itsnicethat.com/articles/be-viacom-talking-shop) & [beviacom](http://beviacom.com/) The BeViacom Talking Shop is a [pop-up shop](https://www.trendhunter.com/trends/target-soho) that has one of the craziest design styles I have ever seen. BeViacom, which owns [MTV](https://www.trendhunter.com/trends/blitzway-kurt-cobain-figurine), Nickolodeon and Comedy Central, takes its fun-infused branding and translates it into a speaking forum to discuss issues in marketing in the industry. Speakers were invited from all over the industry to join the discussion. You can't help but wonder if the bright colors were distracting for the audience and the speakers. The space was designed and decorated by James Joyce and Alex Noble. The [immersive design](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1) is all the more impressive because the BeViacom Talking Shop isn't permanent. That means all the effort put in will only last a short time, and setting up the place was done in a short period as well. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 59% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Immersive Pop-up Shops:** Businesses can create unique branding experiences through temporary and interactive pop-up shops. - **Colorful Design:** Businesses can generate excitement and interest through the use of vibrant and playful designs in their marketing events. - **Industry-specific Events:** Businesses can engage with their target audience and industry experts by hosting events focused on specific topics and issues within their industry. ### Who This Affects Most - **Advertising:** Advertising agencies can utilize immersive pop-up shops to showcase their creativity and generate interest in their services. - **Retail:** Retail businesses can attract and engage customers through vibrant and playful designs in their pop-up shops. - **Marketing:** Marketing companies can host industry-specific events to discuss current topics and trends, build relationships, and attract new clients. ## Related on Trend Hunter - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Playful Retail Pop-Up Installations](https://www.trendhunter.com/trends/the-joke-shop.md) - [Sensory Audio Retail Pop-Ups](https://www.trendhunter.com/trends/bang-olufsen2.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [All-Pink Corner Shops](https://www.trendhunter.com/trends/proper-x-barbie.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Viral Collectible Toy Pop-Ups](https://www.trendhunter.com/trends/popup-in-singapore.md) - [Conversation-Encouraging Retail Spaces](https://www.trendhunter.com/trends/madhappy.md)