# Lager Vending Machines The DraftServ Beverage Vending Machine Lets the Consumers Be the Bartender By M | Published 2014-09-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beverage-vending-machine References: [foodbeast](http://www.foodbeast.com/2014/07/07/self-serve-beer-vending-machines-and-lobster-corn-dogs/) & [draftserv](http://www.draftserv.com/) Thanks to the DraftServ beverage vending machines guests attending [Target Field](https://www.trendhunter.com/trends/casa-cantina) can pour their own draft beer without the need for a bartender. This innovative vending machines allow consumers to insert money, grab a cup and fill it up with beer entirely on their own. The idea of offering [self-pour beer stations](https://www.trendhunter.com/trends/kombi-cool-tap) is a great way to keep bar line ups to a minimum at sporting events. Consumers looking for a cold lager beverage can now walk up to one of the DraftServ vending machines located throughout the Target Field facilities and purchase a draft beer without the need for a bartender. First guests must go to a register in order to show they are of legal drinking age and then they can purchase a pre-loaded card with $10-50 cash limits. Then you can approach the DraftServ vending machine, pick your beer and drink size and pour the beer yourself. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 73% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Self-serve Vending:** The DraftServ beverage vending machine is an example of self-serve technology that empowers consumers to serve themselves. - **Queue Management:** Innovative vending machines like DraftServ help minimize bar line-ups, improving efficiency and customer experience at events. - **Mobile Payments:** The use of pre-loaded cards with cash limits allows for convenient and secure mobile payments at self-pour beer stations like DraftServ. ### Industries Being Reshaped - **Hospitality:** Self-serve vending machines for beverages, like DraftServ, are disrupting the hospitality industry by reducing the need for bartenders and improving customer convenience. - **Sports and Entertainment:** The introduction of self-pour beer stations in sporting event venues, as seen with DraftServ, is revolutionizing the sports and entertainment industry by streamlining the beverage service process. - **Mobile Payment Solutions:** The integration of pre-loaded cash limit cards in beverage vending machines, such as DraftServ, showcases a disruptive innovation opportunity in the mobile payment solutions industry. ## Related on Trend Hunter - [At-Home Beer Keg Machines](https://www.trendhunter.com/trends/athome-beer-keg-machine.md) - [AI Beer Vending Machines](https://www.trendhunter.com/trends/beer-vending-machines.md) - [Beer-Dispensing Guitar Machines](https://www.trendhunter.com/trends/slay-to-pay.md) - [Beverage Dispensing Robots](https://www.trendhunter.com/trends/ottobot-brew.md) - [Self-Service Beer Taprooms](https://www.trendhunter.com/trends/beer-taproom.md) - [Automated Beverage Dispensing Solutions](https://www.trendhunter.com/trends/automated-beverage-dispensing-solution.md) - [Automated Beer Stations](https://www.trendhunter.com/trends/trust-bars.md) - [Merchandise Vending Machines](https://www.trendhunter.com/trends/merchandise-vending-machine.md) - [AI-Powered Beverage Dispensers](https://www.trendhunter.com/trends/pubinno-1.md)