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# Probiotic Pickle Shots
These Cultured Beverage Shots are Branded as "Liquid Pickle Boosts"

By Laura McQuarrie | Published 2016-11-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/beverage-shot
References: [baofoodanddrink](https://www.baofoodanddrink.com/products/bao-raw-extreme-red-ginger)

The 'Cultured Liquid Pickle Boosts' from BAO are a line of probiotic beverage shots that are meant to help with the restoration of balance and energy within the body.

The drinkable shots are offered in four varieties, including Green, Red Ginger, Deep Purple and Turmeric, all of which boast 35 mg of caffeine from organic green tea, as well as assorted ingredients to set each flavor apart. As BAO describes: "The acidity and electrolytes from the lactobacillus may help alleviate muscle strain."

Although the beverage shots are made with a 7000-year-old method of lacto-fermentation, consumers have taken a newfound interest in probiotic food and beverage products as of late, making the age-old techniques seem as fresh and inventive as ever.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 22% | Activity: 28% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Probiotic Beverage Shots:** The trend of probiotic beverage shots presents opportunities for new product development and market expansion in the health and wellness industry.
- **Lacto-fermentation:** The trend of using ancient lacto-fermentation techniques in modern food and beverage products opens doors for innovative, traditional-inspired offerings in the F&B industry.
- **Probiotic Products:** The rising demand for probiotic food and beverage products creates opportunities for companies to develop new probiotic offerings in various industries.

### Sectors Adopting This

- **Health and Wellness:** The probiotic beverage shots trend presents disruptive innovation opportunities in the health and wellness industry, where companies can create functional and healthy probiotic drinks.
- **Food and Beverage:** The use of lacto-fermentation techniques in modern products creates disruptive innovation opportunities in the food and beverage industry, allowing companies to offer traditional-inspired and flavorful options.
- **Consumer Packaged Goods:** The rising demand for probiotic products opens opportunities for innovation in the consumer packaged goods industry, enabling companies to create convenient and accessible probiotic offerings.

## Related on Trend Hunter

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- [Gut-Supporting Nutrition Shots](https://www.trendhunter.com/trends/deeply-carrot-ginger-shot.md)
- [Gut-Friendly Pickles](https://www.trendhunter.com/trends/pickle-party.md)
- [Pickle Juice-Infused Ales](https://www.trendhunter.com/trends/gold-ale.md)
