# Functional Beverage Sachets Beam's Elevate Drink Mixes Contain Collagen, Caffeine & Probiotics By Laura McQuarrie | Published 2021-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beverage-sachets References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/17897-dtc-startup-enters-functional-beverage-space) & [beamtlc](https://beamtlc.com/products/hydration-sample-pack) Beam is introducing Elevate as a range of conveniently packaged, [hydrating beverage mixes](https://www.trendhunter.com/trends/hydrobae) made with a base of coconut water, Himalayan sea salt, potassium bicarbonate and sodium hyaluronate. The single-serve mixes are free from additives, excess sugars and fillers, plus they're packed with functional benefits. For those who are looking to be [energized and support muscle growth](https://www.trendhunter.com/trends/energy-multiplier-sugarfree), there's the watermelon-flavored Performance formula with citrulline and beetroot powder. The berry-flavored Balance variety is enriched with vitamins, [essential probiotics and prebiotics](https://www.trendhunter.com/trends/preme) to support a flourishing microbiome. Rounding out the trio, Beam created a lemon-flavored Recovery formula with collagen peptides to support strong joints, hair, nails and skin. For months, fans of the brand have been requesting a hydration mix and Beam Elevate appeals to the "75% of Americans who are chronically dehydrated." ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 77% | Activity: 82% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Functional Beverage Sachets:** Beam's Elevate Drink Mixes offer functional benefits and are free from additives, excess sugars, and fillers. - **Hydrating Beverage Mixes:** Beam Elevate appeals to the 75% of Americans who are chronically dehydrated, providing an opportunity for companies to develop hydrating beverage mixes. - **Functional Ingredients:** Use of functional ingredients such as citrulline, beetroot powder, and collagen peptides by Beam Elevate presents an opportunity to incorporate these ingredients in new ways to create innovative products. ### Where This Applies - **Functional Beverages:** Functional beverages can take inspiration from Beam's Elevate sachets and offer beverage mixes with functional benefits and hydrating ingredients. - **Sports Nutrition:** The Performance formula in Beam's Elevate sachets, with ingredients like citrulline and beetroot powder, presents an opportunity for companies in the sports nutrition industry to develop new products. - **Beauty Supplements:** The use of collagen peptides in Beam Elevate's sachets creates an opportunity for companies in the beauty supplement industry to develop similar products to promote joint and skin health. ## Related on Trend Hunter - [Nostalgic Wellness Supplements](https://www.trendhunter.com/trends/beam-x-sunnyd.md) - [Functional Hydration Drink Mixes](https://www.trendhunter.com/trends/celsius-hydration.md) - [Athlete-Focused Beverage Mixes](https://www.trendhunter.com/trends/stacked-fitness-hydration.md) - [Functional Beverage Sachets](https://www.trendhunter.com/trends/daily-functional-drinks.md) - [Cognition-Supporting Hydration Satchets](https://www.trendhunter.com/trends/heights.md) - [Caffeinated Hydration Beverages](https://www.trendhunter.com/trends/teainspired-electrolyte-mix.md) - [Convenient Multi-Benefit Supplements](https://www.trendhunter.com/trends/beauty-fuel.md) - [High-Protein Functional Beverages](https://www.trendhunter.com/trends/aura-collagen-protein.md) - [Hydrating Sparkling Beverages](https://www.trendhunter.com/trends/recoup-beverage.md)