# Rebalancing Beverage Pop-Ups 'Recess IRL' is a Temporary Space to Enjoy CBD-Infused Beverages By Laura McQuarrie | Published 2019-02-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beverage-popup References: [adweek](https://www.adweek.com/brand-marketing/cbd-sparkling-water-brand-recess-opened-a-pop-up-oasis-for-creatives/) & [takearecess](https://www.takearecess.com/irl/) Recess, which makes [CBD-infused sparkling water](https://www.trendhunter.com/trends/functional-sparkling-beverages), recently opened the doors to a new beverage pop-up in New York by the name of 'Recess IRL.' Inside the neon-colored pop-up, visitors are able to enjoy a can of cold sparkling water infused with [hemp extract and adaptogens](https://www.trendhunter.com/trends/botany-elixirs), which helps to create balance in the body and clarity in the mind. The brand describes its Recess IRL pop-up as a place to "take a Recess; to pause, reflect, and wonder, before continuing on with your day." Recess recently launched Recess Long, its [CBD beverages](https://www.trendhunter.com/trends/the-alchemist-and-trip) in tall cans, which can be seen stacked in the shop alongside the original and smaller cans. For the time that the pop-up is open throughout February, Recess will be hosting a series of events such as 'An Oddly Satisfying Sunday,' a 'Presentation Party' and 'Acupuncture for Creativity.' ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Cbd-infused Beverages:** Opportunity for businesses to experiment with incorporating CBD into their beverage offerings. - **Pop-up Shops:** Creating unique and temporary retail experiences can attract customers and build brand awareness. - **Adaptogens:** Incorporating adaptogens into products can appeal to consumers looking for natural ways to improve mental and physical health. ### Who This Affects Most - **Beverage Industry:** CBD and adaptogens can be incorporated into a variety of beverages to appeal to health-conscious consumers. - **Retail Industry:** Pop-up shops can be utilized to showcase products and attract customers in unique and creative ways. - **Alternative Health Industry:** CBD and adaptogens can be utilized in a variety of natural health and wellness products to offer consumers alternatives to traditional medicine. ## Related on Trend Hunter - [Calming Beverage Blends](https://www.trendhunter.com/trends/calming-beverage.md) - [Hemp-Infused Sparkling Mocktails](https://www.trendhunter.com/trends/zeroproof-margarita.md) - [Magnesium-Infused Sparkling Beverages](https://www.trendhunter.com/trends/orange-vanilla-mood.md) - [Zero-Proof Craft Mocktails](https://www.trendhunter.com/trends/recess-zero-proof.md) - [Adaptogenic Craft Mocktails](https://www.trendhunter.com/trends/zero-proof-by-recess.md) - [Celestial Self-Help Pop-Ups](https://www.trendhunter.com/trends/mercury-retrograde-shelter.md) - [Clarifying Cannabis Refreshments](https://www.trendhunter.com/trends/hempbased-beverage.md) - [Reviving CBD Drinks](https://www.trendhunter.com/trends/intune-cbd-drinks.md) - [Relaxation-Supporting Hemp Drinks](https://www.trendhunter.com/trends/rhythm-relax.md)