# Multi-Sensory Beverage Pop-Ups Perrier Flavor Studios Aims to Engage All of the Five Senses By Laura McQuarrie | Published 2017-07-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beverage-pop-ups References: [eventmagazine](http://www.eventmagazine.co.uk/global-perrier-opens-pop-up-new-york/brands/article/1439342) While most [beverage pop-ups](https://www.trendhunter.com/trends/fentimans-pop-up) put a premium on spotlighting the taste of a product, the Perrier Flavor Studios pop-up in New York City aims to engage all of a visitor's five senses. The limited-time pop-up boasts a mocktail bar, live music, an interactive art stations and even a ball pit to dive into. In partnership with artist AKACorleone, Perrier is giving fans the chance to print pieces of custom art straight onto tote bags. At the pop-up, those in attendance are invited to sample the newest sparkling water flavors from Perrier, including Perrier [Strawberry](https://www.trendhunter.com/trends/gupperz-strawberry-shortcake) and Perrier Watermelon. Multi-sensory pop-ups have become staples for brands across multiple industries that are interested in captivating a consumer's senses and creating long-lasting memories via scent, sight, touch, sound and taste. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Multi-sensory Pop-ups:** Expect to see more brands using multi-sensory experiences to captivate and create memorable experiences for consumers. - **Interactive Art Stations:** The use of interactive art stations is a growing trend within pop-ups, providing consumers with unique experiences and the opportunity to create custom pieces of art. - **Custom Beverage Experiences:** With the rise of multi-sensory pop-up experiences, there is a growing opportunity for beverage brands to create custom beverage experiences that engage all five senses. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage brands can capitalize on the trend of multi-sensory pop-up experiences to create immersive and engaging experiences for consumers. - **Art and Design:** The use of interactive art stations within pop-ups presents an opportunity for artists and designers to showcase their work and engage with consumers in a unique way. - **Events and Marketing:** The rise of multi-sensory pop-up experiences presents opportunities for event planners and marketers to create memorable and engaging experiences for clients and their audiences. ## Related on Trend Hunter - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Floral Champagne Pop-Ups](https://www.trendhunter.com/trends/perrier-jouet-house-of-wonder.md) - [Mixologist-Crafted Beverage Creations](https://www.trendhunter.com/trends/drips-by-pepsi.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md) - [Immersive Mint Pop-Ups](https://www.trendhunter.com/trends/the-tic-tac-experience.md) - [Interactive Illustrative Refreshment Pop-Ups](https://www.trendhunter.com/trends/a-touch-of-colour-popup.md) - [Multi-Sensory Pop-Up Galleries](https://www.trendhunter.com/trends/popup-gallery.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md) - [Nostalgic Branded Pop-Up Events](https://www.trendhunter.com/trends/new-york-city-popup-event.md)