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# Cocktail-Making Washing Machines
Jose Cuervo Crafted a Beeverage Machine for Making Margaritas

By Laura McQuarrie | Published 2022-02-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/beverage-machine
References: [campaignlive](https://www.campaignlive.co.uk/article/jose-cuervo-spins-margaritas-washing-machine/1747518)

![Cocktail-Making Washing Machines](https://cdn.trendhunterstatic.com/thumbs/472/beverage-machine.jpeg)

A unique beverage machine will be touring across the UK this month from Jose Cuervo and it puts a fun spin on laundry. The machine takes the form of a washing machine and it was created to create perfect margarita cocktails. With simple ingredients like tequila, lemon, lime and light agave nectar, the brand creates delicious cocktails that are spun—not stirred—in the barrel of a colorful silicone drum.

The Launderita creates refreshing Cuervo citrus bliss margaritas and dispenses them directly from a tap into a sherbet-rimmed martini glass. Hundreds of hours went into creating the machine in celebration of National Margarita Day, and cocktail lovers will get to experience it, for free, in locations like Leeds, Manchester and London for a limited time only.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 15% | Activity: 63% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Beverage Machines:** Creating unique and unexpected machines that serve beverages can create a memorable and innovative experience for customers.
- **Spinning Cocktails:** Exploring innovative cocktail-making techniques, such as spinning, can create unique and delicious drinks that stand out from traditional cocktails.
- **Celebrity Collaboration:** Partnering with celebrities or well-known brands to create limited-time collaborations can bring attention and excitement to a product or service.

### Sectors Adopting This

- **Beverage Industry:** Innovation in the beverage industry, such as with unique beverage machines, can set a brand apart from competitors and create a memorable customer experience.
- **Hospitality Industry:** Exploring innovative cocktail-making techniques and partnering with celebrities or well-known brands to create limited-time collaborations can attract customers and bring excitement to the hospitality industry.
- **Event Industry:** Incorporating unique and unexpected machines, such as the Launderita, at events can create a memorable and exciting experience for attendees.

## Related on Trend Hunter

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- [Effervescent Canned Tequila Cocktails](https://www.trendhunter.com/trends/jose-cuervo-sparkling-cocktails.md)
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- [Immersive Margarita Tastings](https://www.trendhunter.com/trends/international-margarita-day.md)
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- [Non-Alcoholic Margarita Dispensers](https://www.trendhunter.com/trends/margarita-dispenser.md)
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