# Furry Beer Bottles SKØLL MØUMOÜTE's Bottled Beverage Design Comes Prepared for Winter By Laura McQuarrie | Published 2015-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beverage-design References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/06/skll-mumoute-limited-edition-winter.html) & [carrenoir](http://www.carrenoir.com/) Don't be fooled by the seemingly tropical vodka and citrus flavors of this SKØLL MØUMOÜTE beer—this [limited edition](https://www.trendhunter.com/trends/86-tattoo-limited-edition) beverage design is fit for the cold weather season. Set for a launch in September, this will be made most apparent to consumers by the furry wrap that covers most of the bottle design. As a brand that exudes the toughness of a viking, it's only fitting that the beer bottle comes fully "dressed for winter." Since the beer includes chilly vodka as an ingredient, it's as if the brand is saying the beer is so cold, this fur cover is the only way you'll be able to hold onto the bottle comfortably. One of the factors that makes [craft beer](https://www.trendhunter.com/trends/moosehead-breweries) so popular at the moment is sheer novelty, which SKØLL MØUMOÜTE managed to capture the essence of in this beverage design. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 81% | Activity: 84% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Winter-themed Designs:** Opportunity to create limited edition winter-themed designs for various products for the upcoming season. - **Novelty Packaging:** Opportunity for brands to increase product appeal by creating unique, novelty packaging for their products. - **Comfort-driven Designs:** Opportunity to enhance product experience by designing products with comfort in mind, such as adding furry covers or other soft materials for better grip or feel. ### Who This Affects Most - **Alcoholic Beverages:** Opportunity for alcoholic beverage brands to create limited edition winter-themed designs and/or novelty packaging to increase product appeal during the colder months. - **Consumer Goods:** Opportunity for various consumer goods brands to incorporate comfort-driven design features into their products for a better user experience and increased customer satisfaction. - **Fashion and Apparel:** Opportunity for fashion and apparel brands to create winter-themed designs and incorporate furry or other soft materials into clothing and accessories for the winter season. ## Related on Trend Hunter - [Insulated Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Color-Changing Beer Labels](https://www.trendhunter.com/trends/coors-bottles.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Drinking Ritual Finger Warmers](https://www.trendhunter.com/trends/fingermittens.md) - [Winter Imagery Beer Packaging](https://www.trendhunter.com/trends/budweiser-holiday-cans.md) - [Beer-Cooled Summer Jackets](https://www.trendhunter.com/trends/tiger-summer-puffer.md) - [Temperature-Reactive Liqueur Bottles](https://www.trendhunter.com/trends/the-secret-is-ice-cold-campaign.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md)