# Vehicular Rooftop Drink Coolers The 'Blitzen' Beverage Coolers Chill Libations While You Drive By Michael Hemsworth | Published 2017-12-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beverage-coolers References: [coolmaterial](http://coolmaterial.com/food-drink/blitzen-rooftop-cooler/) & [deeplocal](http://deeplocal.com/blitzen) Picking up a [bottle of wine or beer](https://www.trendhunter.com/trends/freezable-wine-pack) before heading to a party is a commonplace task but often means that the libation will be warm once you get there, so the 'Blitzen' beverage coolers have been designed to aid in the cooling process. The 'Blitzen' works by being affixed onto the roof of your car and going to work to chill off the bottle as you drive in winter weather. This eliminates the need to stick the [bottle in the freezer or fridge](https://www.trendhunter.com/trends/super-smart-fridge-1) when you arrive to have it drinkable immediately. The 'Blitzen' beverage coolers attach onto the roof of your vehicle using 100 pound magnets that will stay in place no matter what and ensure they're safe for use on any car. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 63% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Winter-driven Beverage Cooling:** Creating portable and efficient solutions for cooling beverages in cold weather while on the move. - **Magnetized Vehicle Accessories:** Designing innovative products that leverage the power of magnets to securely attach onto the roof of vehicles. - **Convenience-oriented Beverage Storage:** Developing solutions that eliminate the need for refrigeration by keeping beverages cool during transportation. ### Sectors Adopting This - **Automotive Accessories:** Exploring opportunities to create new vehicle accessories that enhance convenience and functionality for consumers. - **Beverage Packaging:** Investing in packaging solutions that maintain the temperature of beverages during transportation, providing a competitive edge for brands. - **Outdoor Recreation Equipment:** Innovating outdoor gear that combines functionality and portability, catering to the needs of adventure enthusiasts and campers. ## Related on Trend Hunter - [In-Car Cupholder Upgrades](https://www.trendhunter.com/trends/coolper.md) - [Quick Can-Cooling Kitchen Appliances](https://www.trendhunter.com/trends/one-minute-beverage-chiller.md) - [Backpack Car Fridges](https://www.trendhunter.com/trends/litheli-frozenpack.md) - [Self-Chilling Cans](https://www.trendhunter.com/trends/cool-can.md) - [Portable Wine Coolers](https://www.trendhunter.com/trends/portable-wine-cooler.md) - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Automotive-Branded Coolers](https://www.trendhunter.com/trends/jeep-x-igloo-specialedition-cooler.md) - [Freezer-Friendly Six-Pack Holders](https://www.trendhunter.com/trends/beer-can-holder.md) - [Solar-Powered Car Freezers](https://www.trendhunter.com/trends/lion-mini.md)