# Ice-Cold Beer Coasters The Chill Puck Beverage Cooler Keeps Drinks Nice and Chilly By Gil Cohen | Published 2013-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beverage-cooler References: [kickstarter](http://www.kickstarter.com/projects/chillpuck/chill-puck-keep-your-beverage-colder-longer/posts) & [chillpuck](http://www.chillpuck.com/) Keeping beer cans refreshingly cool and icy-cold just got easier with the Chill Puck beverage cooler device. The two-part device maintains a constant cooling system so that the entire can stays nice and cold without having to cover it completely. Very small and compact, this cooler is more of a coaster, fitting snugly around the bottom of the can, it won't fall off or add too much bulk to the beer. By keeping beverages frosty, this device actually enhances the experience of drinking and is the perfect accompaniment for backyard barbecues, summer picnics and outdoor ballgames. The Chill Puck can be customized with any name or company logo and works as a great beverage cooler for [pop cans](https://www.trendhunter.com/trends/can-clip) as well. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 29% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Constant Cooling System:** The Chill Puck's constant cooling system provides a disruptive innovation opportunity for the beverage industry by offering an efficient way to keep drinks cold without the need for bulky coolers. - **Customizable Beverage Cooler:** The customizable Chill Puck presents a disruptive innovation opportunity for the promotional products industry by offering a unique and personalized way to keep beverages cold. - **Enhanced Drinking Experience:** The Chill Puck's ability to keep beverages frosty enhances the drinking experience and presents a disruptive innovation opportunity for the entertainment industry by providing a convenient and enjoyable accessory for outdoor events. ### Who This Affects Most - **Beverage Industry:** The Chill Puck's constant cooling system presents a disruptive innovation opportunity in the beverage industry by offering a more efficient way to cool beverages. - **Promotional Products Industry:** The customizable Chill Puck presents a disruptive innovation opportunity in the promotional products industry by offering a unique and personalized beverage cooling solution. - **Entertainment Industry:** The Chill Puck's ability to enhance the drinking experience presents a disruptive innovation opportunity in the entertainment industry by providing a convenient and enjoyable accessory for outdoor events. ## Related on Trend Hunter - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md) - [Self-Chilling Cans](https://www.trendhunter.com/trends/cool-can.md) - [Quick Can-Cooling Kitchen Appliances](https://www.trendhunter.com/trends/one-minute-beverage-chiller.md) - [Freezer-Friendly Six-Pack Holders](https://www.trendhunter.com/trends/beer-can-holder.md) - [Self-Cooling Can Packaging](https://www.trendhunter.com/trends/coolcan.md) - [Ice Cream Pint Coolers](https://www.trendhunter.com/trends/ice-cream-pint-cooler.md) - [Insulated Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware.md) - [Garment-Inspired Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware-the-aloha.md) - [Electricity-Free Beer Fridges](https://www.trendhunter.com/trends/bud-ground-cooler.md)