# Co-Branded Beverage Boxes Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors By Laura McQuarrie | Published 2023-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beverage-box References: [ca.finance.yahoo](https://ca.finance.yahoo.com/news/jarritos-brings-heat-exciting-summer-121800901.html) & [jarritos](https://jarritos.ca/en/)  In the spring, [Jarritos](https://www.trendhunter.com/trends/wolverine-y-jarritos) teamed up with [Nike](https://www.trendhunter.com/trends/koolaid-and-nike) for a Nike [SB](https://www.trendhunter.com/trends/nike-sb-2) Dunk Low collaboration and to celebrate this exclusive partnership, the brand created a limited-edition beverage box, or "shoe box," with four branded bottles. Only the luckiest fans will be able to get their hands on this special box from Jarritos. These nostalgic, Made-in-Mexico drinks are easily recognized by their glass bottles and colors that show off vibrant flavors like mandarin, guava and the latest ones like watermelon. The limited-edition Jarritos x Nike beverage box captures the essence of sneaker culture, designed with elements that resonate with sneakerheads' passion for eye-catching style. With its exclusive packaging and collectible appeal, this beverage box will be sought-after by sneaker enthusiasts and beverage connoisseurs alike. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 90% | Activity: 98% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Collaboration:** The co-branded beverage box from Jarritos and Nike highlights the trend of limited-edition collaborations, offering a unique and collectible experience. - **Nostalgic Branding:** Jarritos' use of nostalgic branding in their co-branded beverage box taps into the trend of evoking nostalgia to resonate with consumers and create a sense of familiarity. - **Exclusive Packaging:** The exclusive packaging of the Jarritos x Nike beverage box highlights the trend of creating premium and unique packaging designs to enhance the consumer's experience. ### Industries Being Reshaped - **Beverage:** The co-branded Jarritos x Nike beverage box showcases the innovation opportunity of partnering with brands to create novel packaging concepts, attracting consumers with a unique selling proposition. - **Fashion:** The collaboration between Jarritos and Nike in the form of a beverage box presents an opportunity for the fashion industry to explore the intersection of branding and experiential marketing in non-traditional ways. - **Collectibles:** By creating a limited-edition beverage box, Jarritos and Nike tap into the growing trend of collectibles, opening up opportunities to create unique and sought-after products that resonate with collectors and enthusiasts. ## Related on Trend Hunter - [Soda-Inspired Sneaker Designs](https://www.trendhunter.com/trends/wolverine-y-jarritos.md) - [Soda-Inspired Drink Mixes](https://www.trendhunter.com/trends/jarritos-x-taste-salud.md) - [Drink Mix Activewear Partnerships](https://www.trendhunter.com/trends/koolaid-and-nike.md) - [Soda-Inspired Bodycare](https://www.trendhunter.com/trends/native-x-jarritos.md) - [Mexican Beverage Brand NFTs](https://www.trendhunter.com/trends/jarritos-nfts.md) - [Juice-Themed Sneaker Editions](https://www.trendhunter.com/trends/ja-morant.md) - [Cultural Fusion Canned Bobas](https://www.trendhunter.com/trends/jarriboba.md) - [Soda-Collaborative Dynamic Sneakers](https://www.trendhunter.com/trends/shaq-attaq-2.md) - [Collaboration Snack-Inspired Slides](https://www.trendhunter.com/trends/ground-up-and-pepsico.md)