# Black Men-Targeting Razors The Bevel Shaving System by Walker and Company Addresses Curly Hair By Meghan Young | Published 2014-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bevel-shaving-system References: [fastcompany](http://www.fastcompany.com/3026432/most-creative-people/forget-five-blade-razors-bevel-is-a-better-shave-for-black-men) & [getbevel](https://getbevel.com/) For black men, the multi-blade razors on the market have gone beyond desperate and comedic to annoying and even painful; enter the [Bevel](https://www.trendhunter.com/trends/personalized-health) Shaving System. It is a collection of skincare products geared towards this specific demographic. While multi-blade razors are ok, if redundant, for men with straight hair, it causes the coarse curly hair of black to grown back into the skin. Created by [Walker and Company](https://www.trendhunter.com/trends/special-delivery-collection), a business founded by Tristan Walker that aspires to be the Johnson & Johnson for people of color, the Bevel Shaving System is comprised of six items: a razor, blade, brush and three liquid products. He touts the line as “the first and only end-to-end shaving system designed for men and women with coarse or curly hair.” ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 58% | Activity: 65% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Razor Innovation for Black Men:** Creating razors specifically catered to the needs of black men with curly hair presents an opportunity for disruptive innovation in the shaving industry. - **Skincare for People of Color:** The success of the Bevel Shaving System showcases an opportunity for the development of more comprehensive skincare lines that cater to the specific needs of people of color. - **End-to-end Product Systems:** The launch of the Bevel Shaving System demonstrates an opportunity for the creation of full end-to-end product systems in the grooming industry, specifically addressing the needs of underrepresented demographics such as black men. ### Industries Being Reshaped - **Shaving Industry:** The shaving industry can seize the opportunity to tap into an underrepresented market by creating innovative products that cater to the specific grooming needs of black men with curly hair. - **Skincare Industry:** The success of the Bevel Shaving System highlights the potential for the expansion of the skincare industry, specifically targeting people of color and providing tailored products for their unique needs. - **Product Development:** The development of the Bevel Shaving System showcases an opportunity for businesses to invest in product development, creating end-to-end systems that cater to specific demographic groups, ultimately disrupting industries and fostering improvement. ## Related on Trend Hunter - [Pivoting Low-Cost Razors](https://www.trendhunter.com/trends/harrys-plus.md) - [Soothing Post-Shave Oils](https://www.trendhunter.com/trends/beard-neck-oil.md) - [Men's Safety Razors](https://www.trendhunter.com/trends/supplys-max-razor.md) - [Botanical Men's Grooming Products](https://www.trendhunter.com/trends/face-and-beard-care.md) - [Mens Sensitive Skin Razors](https://www.trendhunter.com/trends/bic-flex-5-sensitive-razor.md) - [Two-in-One Shaving Razors](https://www.trendhunter.com/trends/multiglider.md) - [Blade Control Shaving Razors](https://www.trendhunter.com/trends/the-single-edge-pro.md) - [Next-Level Head Shaving](https://www.trendhunter.com/trends/best-electric-head-shaver.md) - [Anti-Clogging Technology Razors](https://www.trendhunter.com/trends/easyrinse-disposable.md)