# Minimalist Waterproof Watches The BEU Solid Series Timepieces Help Consumers Reject "Tech Slavery" By Laura McQuarrie | Published 2018-11-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beu-solid-series References: [prnewswire](https://www.prnewswire.com/news-releases/swedish-design-collective-beu-rejects-tech-slavery-with-a-watch-that-reconnects-individuals-with-people-nature-and-themselves-827519368.html) & [beuwatches](http://www.beuwatches.com/) Countless wearables and smartwatches are now available to keep consumers hyper-connected to the digital world but BEU Watches is helping consumers to root themselves in the present moment with its [waterproof BEU Solid Series](https://www.trendhunter.com/trends/gshock-oasis-series). As BEU Watches founder Johan Ronnestam states, "I felt I was becoming a slave to technology, and wanted to create a movement that could help restore my connection to people, nature, culture and to the power of simply being myself." The all-new watch series is designed to easily adapt to different settings and shares [sleek stainless steel forms](https://www.trendhunter.com/trends/fine-metallic-series) with scratch-resistant sapphire glass. The [Solid Lunar Light design](https://www.trendhunter.com/trends/ming-3702-minimalist) will specifically appeal to those who love late-night adventures, as the watch boasts a glow. The thoughtfully designed timepieces serve as symbolic reminders to care for oneself and invest in the pursuits that truly matter in life. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 65% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Timepieces:** As people seek to disconnect from technology, there is an opportunity for companies to design minimalistic timepieces that focus on simplicity and personal connection. - **Waterproof Wearables:** With rising interest in water sports and outdoor activities, there is an opportunity to develop wearable technology that can withstand different environmental conditions and provide better protection for consumers. - **Health & Wellness Wearables:** As people become more mindful of their physical and emotional wellness, there is an opportunity to design wearables that can promote relaxation, meditation, and other stress-reducing activities. ### Where This Applies - **Fashion Industry:** Minimalistic and functional timepieces can appeal to fashion-conscious consumers who seek versatile and timeless accessories that highlight their personal style. - **Outdoor Industry:** Waterproof wearables can cater to the needs of consumers who enjoy outdoor activities such as swimming, kayaking, and hiking, by providing reliable and durable technology. - **Wellness Industry:** Health and wellness wearables can help individuals manage their physical and mental health by providing personalized data and feedback that can encourage healthy habits and relaxation. ## Related on Trend Hunter - [Minimalist Multi-Display Smartwatches](https://www.trendhunter.com/trends/minimal-watch-concept.md) - [Transparent All-Glass Smartwatches](https://www.trendhunter.com/trends/nothing-watch-1.md) - [Angular Automobile-Inspired Timepieces](https://www.trendhunter.com/trends/benly-design-s3000-cyber-watch.md) - [Meditative Vibrating Timepieces](https://www.trendhunter.com/trends/stund-watch.md) - [Aquatic-Themed Watch Collections](https://www.trendhunter.com/trends/swatch-scubaqua.md) - [Ocean-Inspired Watch Collections](https://www.trendhunter.com/trends/hidden-glow.md) - [Adventurer-Backed Sustainable Watches](https://www.trendhunter.com/trends/luminox.md) - [Descriptive Wearable Concepts](https://www.trendhunter.com/trends/pebble-time-2.md) - [Glowing Minimalist Timepieces](https://www.trendhunter.com/trends/ming-3702-minimalist.md)