# Geometric Gemstone Jewelry Betty+Cash by Jessica McMullen Proves That Diamonds Really Are Forever By Deborah Kim | Published 2011-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bettycash-by-jessica-mcmullen References: [design-milk](http://design-milk.com/bettycash/) & [bettyandcash](http://bettyandcash.com) Betty+Cash by Jessica McMullen is a timeless jewelry line that is made completely from metal; it's ideal for those who cannot afford a real rock that size. McMullen makes simple forms for people with fiddle fingers and who are playful and kinetic. Betty+Cash by Jessica McMullen was created so that the artist could have an outlet for her creative, [unique and individual thought-provoking jewelry line](https://www.trendhunter.com/trends/gaillard-jewelry). McMullen's message is simple and direct: she aims to [challenge traditional jewelry design](https://www.trendhunter.com/trends/judy-carter) and its functionality. All of her jewelry is handmade and individually crafted for customers that wish for a custom order. Her jewelry is perfect for anyone looking for a simple (not to mention cheaper) alternative to [classic diamond ring bands](https://www.trendhunter.com/trends/2025-engagement-ring). ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 88% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Geometric Jewelry:** Disruptive innovation opportunity: Explore new materials and techniques to create unique geometric jewelry designs. - **Affordable Luxury:** Disruptive innovation opportunity: Develop affordable alternatives to traditional precious gemstone jewelry using innovative materials and designs. - **Customized Jewelry:** Disruptive innovation opportunity: Utilize digital technologies to offer customizable jewelry options for customers seeking unique and personalized pieces. ### Who This Affects Most - **Jewelry:** Disruptive innovation opportunity: Incorporate sustainable practices and materials in traditional jewelry manufacturing processes. - **Fashion Accessories:** Disruptive innovation opportunity: Integrate technology and functionality into fashion accessories like jewelry to enhance the user experience. - **Handmade Crafts:** Disruptive innovation opportunity: Leverage automation and robotics to improve efficiency and scalability in handmade crafts production. ## Related on Trend Hunter - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [Recycled Gold Jewelry Collections](https://www.trendhunter.com/trends/recycled-gold-jewelry.md) - [Bread-Encrusted Gemstone Jewelry](https://www.trendhunter.com/trends/rising-collection.md) - [Durable Handmade Jewelry Capsules](https://www.trendhunter.com/trends/durable-handmade-jewelry.md) - [Jewelry-Revealing Rock Candies](https://www.trendhunter.com/trends/mschf-4.md) - [Ultra-Chic Bridal Jewelry Lines](https://www.trendhunter.com/trends/2025-engagement-ring.md) - [Chic Artisanal Jewerly Ranges](https://www.trendhunter.com/trends/judy-carter.md) - [Bold Handmade Jewelry Designs](https://www.trendhunter.com/trends/holst-lee.md) - [Minimalist Jewelry Brands](https://www.trendhunter.com/trends/barebone.md)