# Senior Celeb Prank Calls Betty White AARP Ad Urges the Elderly to Live Life to the Fullest By Jordan Sowunmi | Published 2011-06-19 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/betty-white-aarp References: [adweek](http://www.adweek.com/adfreak/betty-white-prank-calls-people-ogles-hunk-aarp-132617) & [aarp.org](http://www.aarp.org/betty) The new Betty White [AARP](https://www.trendhunter.com/trends/senior-planet-community) ad continues the former Golden Girl's two-year-long streak of incredibly funny public appearances. The Betty White AARP ad shows the 89-year-old Hollywood legend in her luxurious California mansion as she participates in a series of prank calls some would think would be more suited for a teenager. The Betty White AARP commercial tackles a string of "[old person" stereotypes](https://www.trendhunter.com/trends/in-their-own-words), including dialing numbers while someone is listening on the other end of the phone, calling someone and behaving as though they called her, and making [fraudulent pizza orders](https://www.trendhunter.com/trends/california-pizza-kitchen-40th-anniversary). The Betty White AARP ad was developed by Austin, Texas' GSD&M and does a good job of encouraging retirees to move past the embarrassment of their old age and join the retirement organization. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 23% | Activity: 24% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Seniors](https://www.trendhunter.com/seniors) ## Key Themes ### What's Driving This Trend - **Senior Prank Calls:** Opportunity for entertainment companies to create content that challenges age stereotypes and empowers seniors. - **Humor for Retirees:** Potential for marketing agencies to develop campaigns that cater to the sense of humor and interests of senior citizens. - **Empowering Aging Population:** Opportunity for technology companies to create products and services that empower and enhance the lives of the elderly. ### Who This Affects Most - **Entertainment:** Opportunity for entertainment companies to create content that challenges age stereotypes and empowers seniors. - **Marketing:** Potential for marketing agencies to develop campaigns that cater to the sense of humor and interests of senior citizens. - **Technology:** Opportunity for technology companies to create products and services that empower and enhance the lives of the elderly. ## Related on Trend Hunter - [Youthful Ice Cream Campaigns](https://www.trendhunter.com/trends/breyers-carbsmart.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Nonprofit-Backed Senior Social Apps](https://www.trendhunter.com/trends/senior-planet-community.md) - [Transparent Healthcare Campaigns](https://www.trendhunter.com/trends/keep-thriving-with-medicare.md) - [Fraud-Fighting Elderly AIs](https://www.trendhunter.com/trends/ai-granny.md) - [Senior Rental Services](https://www.trendhunter.com/trends/rent-elderly-people.md) - [Elder Athlete-Supported Serum Campaigns](https://www.trendhunter.com/trends/longevity-serum.md) - [Retiree Influencer Houses](https://www.trendhunter.com/trends/retirement-house.md) - [Grandmotherly Lunchmeat Campaigns](https://www.trendhunter.com/trends/eat-your-buddig.md)