# Branded Candy Baking Mixes The Betty Crocker M&M's Baking Mixes Come in Two Options By Michael Hemsworth | Published 2026-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/betty-crocker-mms-baking-mixes References: [southernliving](https://www.southernliving.com/mandms-betty-crocker-and-chex-mix-11889915) & [bettycrocker](https://www.bettycrocker.com)  The [Betty Crocker M&M's](https://www.trendhunter.com/trends/reeses-baking-mixes) Baking Mixes are a new range of products arriving this winter to help consumers create familiar comfort foods with a candy-infused twist. The product range boasts two of the brand's [classic baking mixes](https://www.trendhunter.com/trends/mr-kipling-signature-collection-mixes) and sees them each infused with M&M's Milk Chocolate candies to give them a satisfying touch of sweetness and crispness in each bite. The mixes include the [Cookie Mix](https://www.trendhunter.com/trends/my-better-batch-cookie-mix) and Fudgy Blondie Mix, which are each easy for consumers to prepare from the comfort of their own kitchen with minimal ingredients. The Betty Crocker M&M's Baking Mixes respond to consumer interest in their favorite products with a familiar twist that rests on existing brand awareness to help catch their attention. Image Credit: Betty Crocker ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 58% | Activity: 60% | Freshness: 62% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Candy-infused Baking:** This trend showcases the fusion of popular candy brands with traditional baking products, creating novel indulgent experiences that tap into nostalgia. - **Comfort Food Reinvention:** By merging familiar comfort foods with new flavors and textures, this trend drives consumer intrigue and exploration within everyday culinary practices. - **Convenience in Home Baking:** The trend toward convenient home baking solutions reflects a demand for easy-to-use mixes that enable consumers to recreate gourmet experiences effortlessly in their own kitchens. ### Where This Applies - **Confectionery Industry:** Adding confectionery elements to standard baking mixes opens avenues for innovative co-branding partnerships that blend candy and baking sectors. - **Packaged Foods Industry:** Within the packaged foods sector, this integration presents a niche for developing products that align with consumer desires for both convenience and premium quality. - **Home Baking Supplies:** As home baking gains popularity, the industry can explore opportunities to offer unique, multi-sensory baking experiences through enhanced consumer products. ## Related on Trend Hunter - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Icy Winter-Themed Chocolate Candies](https://www.trendhunter.com/trends/mms-winter-blend.md) - [Cheeky Baking Apparel](https://www.trendhunter.com/trends/supermoist.md) - [Romantically Colored Candy Ranges](https://www.trendhunter.com/trends/mms-cupids-blend.md) - [Bakery Dessert Chocolate Candies](https://www.trendhunter.com/trends/mms-bakery-collection.md) - [Fruit-Flavored Cookie Mixes](https://www.trendhunter.com/trends/soft-baked-cookie-mix.md) - [Candy Bar-Inspired Cupcakes](https://www.trendhunter.com/trends/candy-bar-inspired-cupcake.md) - [Nutty Honey-Roasted Chocolate Candies](https://www.trendhunter.com/trends/mms-honey-roasted-peanut.md) - [Seasonal Soft-Baked Cookie Mixes](https://www.trendhunter.com/trends/betty-crocker-soft-baked-cookie-mix.md)