# Baking Brand Dessert Bars These Betty Crocker Bars Turn Dessert into a Bite-Sized Snack By Katherine Pendrill | Published 2016-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/betty-crocker-bars References: [trndmonitor](https://trndmonitor.com/snack-spotlight-betty-crocker-dessert-bars-brownie-caramel/) & [generalmillscf](http://www.generalmillscf.com/products/category/snacks-bars/bars/betty-crocker) In an effort to cater to the growing demand for more portable snack options, General Mills is selling Betty Crocker bars that offer a new way to enjoy familiar treats. While many consumers associate the Betty Crocker brand with [baking mixes](https://www.trendhunter.com/trends/betty-crocker-soft-baked-cookie-mix), now they can enjoy their favorite desserts in the form of a snack-sized bar. The Betty Crocker bars come in four different varieties for a wide range of flavor options. The three Oatmeal Bars in the range are made with whole grains and contain just 150 calories per serving. For those looking for something more decadent, the [Brownie Caramel bar](https://www.trendhunter.com/trends/ethels-baking-co) combines a classic chocolate brownie with a sweet caramel filling for the ultimate form of on-the-go indulgence. Designed to appeal to both children and adults, the Betty Crocker bars serve as a [convenient snacking solution](https://www.trendhunter.com/trends/natures-bakery-snack-bars). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Portable Snack Options:** Cater to the growing demand for convenient on-the-go snacks by creating portable versions of familiar treats. - **Snack-sized Bars:** Transform popular desserts into bite-sized bars for easy snacking and portion control. - **Indulgent On-the-go Treats:** Combine classic flavors and ingredients to create decadent snack options for busy consumers. ### Industries Being Reshaped - **Food and Beverage:** Innovate within the food and beverage industry by developing new snack products that cater to the demand for convenience and indulgence. - **Packaged Snack Foods:** Expand offerings in the packaged snack foods industry by introducing snack-sized bars that provide a portable and convenient snack option. - **Bakery and Dessert Mixes:** Leverage your baking brand by developing dessert bars that allow consumers to enjoy their favorite treats in a convenient snack form. ## Related on Trend Hunter - [Nutty Chocolate Baking Mixes](https://www.trendhunter.com/trends/reeses-baking-mixes.md) - [Cereal-Made Snack Bars](https://www.trendhunter.com/trends/cocoa-puffs-soft-baked-oat-bars.md) - [Baked Good-Flavored Granola Bars](https://www.trendhunter.com/trends/snickerdoodle-chewy-granola-bars.md) - [Festively Themed Baking Products](https://www.trendhunter.com/trends/betty-crocker-products.md) - [Homemade-Inspired Baking Mixes](https://www.trendhunter.com/trends/brown-sugar-blondie-mix.md) - [Whole Grain Cereal Bars](https://www.trendhunter.com/trends/portable-cereal-bars.md) - [Snack-Sized Brownie Desserts](https://www.trendhunter.com/trends/gooey-brownie-bites.md) - [Rich Dessert-Bar Baking Mixes](https://www.trendhunter.com/trends/blondie-baking-mix.md) - [Nutty Nostalgic Baked Goods](https://www.trendhunter.com/trends/peanut-butter-dessert-bar.md)