# Sultry Cartoon Collections Joyrich's Betty Boop Collection Brings Back the Iconic Character By Ariel Weber | Published 2013-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/betty-boop-collection References: [highsnobette](http://www.highsnobette.com/news/2013/02/22/project-mvmnt-joyrich-betty-boop-collection-preview/) & [joyrich](http://joyrich.com/) Since its inception in 1930, the iconic character has always been a staple in popular culture and now Joyrich continues to uphold her legacy by creating a [Betty Boop](https://www.trendhunter.com/trends/limited-edition-holiday-menu) collection. The clothing brand gave viewers a sneak peak at the [Project MVMNT](https://www.trendhunter.com/trends/lets-dive-by-ds-durga) in Las Vegas. The cartoon character, created by Max Fleischer, garnered critical acclaim particularly because she was one of the first cartoons to have a sex appeal. While she has a childish demeanor and was made for a younger demographic, she still manages to appeal to adults because of her formfitting dress, long lash and curves. The Betty Boop collection has an array of stylish garments with her famous face plastered on it for both men and women. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 27% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Cartoon-inspired Fashion:** There is an opportunity for fashion brands to create collections inspired by iconic cartoon characters and appeal to a wider audience. - **Nostalgic Marketing:** Brands can capitalize on nostalgic appeal by offering retro-inspired products and experiences that resonate with consumers. - **Sex Appeal Marketing:** Creating products that tap into sex appeal and playfulness can be a way for brands to differentiate themselves in the market and attract consumers. ### Who This Affects Most - **Fashion:** Fashion brands can leverage cartoon characters to create fun and stylish collections that appeal to a broad audience and stand out in a crowded market. - **Entertainment:** Entertainment companies can collaborate with fashion brands to license iconic characters and create merchandise that resonates with fans and consumers. - **Marketing and Advertising:** Marketing and advertising agencies can help brands identify unique and playful ways to tap into sex appeal, nostalgia, and pop culture to create campaigns that stand out and drive engagement. ## Related on Trend Hunter - [Animated Icon NFTs](https://www.trendhunter.com/trends/boop-frens.md) - [Retro Cartoon Back-to-school Capsules](https://www.trendhunter.com/trends/unisex-styles.md) - [Retro Cartoon Capsules](https://www.trendhunter.com/trends/boxlunch-1.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Cheeky Baking Apparel](https://www.trendhunter.com/trends/supermoist.md) - [Collaboration Cartoon Cooking Aprons](https://www.trendhunter.com/trends/hedley-bennett-x-bobs-burgers.md) - [Retro Cartoon Makeup Collections](https://www.trendhunter.com/trends/rude-cosmetics.md) - [Lovable Cartoon Cat Apparel](https://www.trendhunter.com/trends/forever-21-and-sanrio.md) - [Nostalgic Cartoon-Joint Streetwear](https://www.trendhunter.com/trends/peanuts-comic-1.md)