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# Free-From Frozen Bowl Meals
Bettr Bowl Meals are Balanced, Affordable and Homemade-Inspired

By Michael Hemsworth | Published 2024-08-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bettr-bowl
References: [refrigeratedfrozenfood](https://www.refrigeratedfrozenfood.com/articles/102853-bettr-bowl-debuts-at-aldi) & [avatarnaturalfoods](https://avatarnaturalfoods.com)

![Free-From Frozen Bowl Meals](https://cdn.trendhunterstatic.com/thumbs/543/bettr-bowl.jpeg)

Bettr Bowl meals have been created by Avatar Natural Foods as a series of frozen meal options for consumers to pick up when searching for a [convenient, balanced meal option](https://www.trendhunter.com/trends/golo-foods) that won't break the bank. The meals are characterized by their foodie-inspired recipes that will delight consumers with their wholesome recipes that have no hydrogenated oils, fillers, added sugars, corn syrup or preservatives in the mix. The meals also have sodium-conscious recipes to ensure they won't overload a person with too much salt and can be quickly prepared in the microwave in just three-minutes.

The Bettr Bowl meals are available now for purchase at [ALDI](https://www.trendhunter.com/trends/inspired-cuisine-munch-box) in the US where shoppers can pick them up in the Birria Rice Bowl and [Chipotle](https://www.trendhunter.com/trends/chipotle-2) Chicken Bowl varieties for $3.99 each.

Image Credit: Avatar Natural Foods

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 67% | Activity: 74% | Freshness: 27%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Health-conscious Convenience Foods:** Offering sodium-conscious and filler-free meal options reflects a growing consumer demand for healthier convenience food products.
- **Affordable Gourmet Frozen Meals:** Providing budget-friendly, gourmet-inspired frozen meals can cater to customers seeking restaurant-quality food experiences at home.
- **Microwave-ready Meal Solutions:** Developing three-minute microwaveable meals presents an opportunity to appeal to busy consumers desiring quick and nutritious dining options.

### Where This Applies

- **Frozen Food Industry:** Innovations such as foodies-inspired, sodium-conscious frozen meals are transforming the landscape of the frozen food market.
- **Retail Grocery:** Supermarkets like ALDI can attract health-conscious consumers by stocking affordable and wholesome meal options like Bettr Bowl meals.
- **Health Food Products:** Introducing free-from foods that exclude common additives like hydrogenated oils and corn syrup aligns with growing trends in the health food sector.

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