# Premium Full-Fat Ice Creams Betterwith Ice Cream Boasts 15% to 50% Less Sugar Than Other Ice Cream By Laura McQuarrie | Published 2021-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/betterwith-ice-cream References: [newswire](https://www.newswire.ca/news-releases/canadian-female-founded-brand-betterwith-ice-cream-first-crowdfunding-campaign-underway-on-frontfundr-871880812.html) & [frontfundr](https://www.frontfundr.com/betterwith)  Betterwith Ice Cream believes that the future of ice cream is full of flavor, not sugar and its full-fat ice cream products are powered by premium ingredients. With [15% to 50% less sugar](https://www.trendhunter.com/trends/high-protein-ice-cream) than other premium ice cream brands, Betterwith Ice Cream makes it easy for consumers of all ages to enjoy [better-for-you versions of classic flavors](https://www.trendhunter.com/trends/lec-ice-cream) like chocolate, vanilla and strawberry. These full-fat ice creams are free from gums, fillers, modified milk ingredients, sugar alcohols or artificial ingredients, and they set themselves apart from confusing ice cream products that need to be labeled "[frozen desserts](https://www.trendhunter.com/trends/blue-cream)." Betterwith Ice Cream recently launched its very first crowdfunding campaign on FrontFundr with the aim of raising $250,000 to support a future of desserts fueled by quality, transparency and intention. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 14% | Activity: 67% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Low-sugar Ice Creams:** Creating low-sugar versions of popular ice cream flavors could be a disruptive innovation opportunity for brands. - **Premium Ingredient Ice Creams:** Using high-quality ingredients could be a differentiating factor for ice cream manufacturers to stand out in the market. - **Crowdfunding for Food Brands:** Crowdfunding platforms like FrontFundr could be a viable fundraising option for food brands looking to support their growth and expansion. ### Industries Being Reshaped - **Ice Cream Industry:** Offering lower-sugar and premium ingredient options could help ice cream brands tap into a growing market of health-conscious consumers. - **Crowdfunding Industry:** More and more food brands might turn to crowdfunding platforms to raise funds for product development, marketing, and expansion. - **Health Food Industry:** Betterwith Ice Cream's focus on transparency and better-for-you products could be a disruptive innovation opportunity for the health food industry as a whole. ## Related on Trend Hunter - [Low-Sugar Ice Cream Brands](https://www.trendhunter.com/trends/lowsugar-ice-cream-brand.md) - [Naturally Sweet Ice Creams](https://www.trendhunter.com/trends/denada.md) - [Dessert-Inspired Low-Sugar Ice Creams](https://www.trendhunter.com/trends/enlightened-ice-cream-range.md) - [Low-Sugar Healthy Fruit Sorbets](https://www.trendhunter.com/trends/sugarreducing-technology.md) - [Low-Sugar Ice Cream Treats](https://www.trendhunter.com/trends/nestlfroneri-ice-creams.md) - [GLP-1-Friendly Ice Creams](https://www.trendhunter.com/trends/two-spoons-creamery.md) - [Lifestyle-Conscious Ice Cream Products](https://www.trendhunter.com/trends/oppo-brothers.md) - [Protein-Packed Ice Creams](https://www.trendhunter.com/trends/protein-pints.md) - [Frozen Low-Sugar Protein Desserts](https://www.trendhunter.com/trends/protein-pints-flavor.md)