# Celeb-Backed Vegan Dairy Products Bryan Adams Works with Plant-Based Dairy Startup 'bettermoo(d)' By Niko Pajkovic | Published 2021-10-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bettermood References: [vegnews](https://vegnews.com/2021/10/bryan-adams-vegan-dairy-company) & [bettermoo](https://www.bettermoo.com/) Canadian rockstar Bryan Adams has partnered with Vancouver-based vegan dairy company bettermoo(d) to champion the benefits of a plant-based diet and promote sustainability in the global food system. Though Adams is a founding member of bettermoo(d), he has joined the brand as a more active amabassador as they work to develop a new line of [vegan dairy products](https://www.trendhunter.com/trends/plantbased-dairy). In addition, Adams hopes to raise awareness of the benefits of responsible eating habits, which he believes is the key to improving individual health and the world's health. bettermoo(d)'s first [plant-based dairy product](https://www.trendhunter.com/trends/burger-king-and-oatly), '[Moodrink](https://www.trendhunter.com/trends/moodrink),' blends herbs, vegetables, and organic oats to replicate the taste and texture of cow's milk. According to the company, the product will launch nationwide in Canada this winter. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 31% | Activity: 36% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Dairy Alternatives:** Businesses can capitalize on the rising demand for plant-based dairy alternatives by developing innovative and sustainable products that replicate traditional dairy products with a clean ingredient list. - **Celebrity Endorsements in Veganism:** Businesses can leverage the power of celebrity endorsements to promote their vegan food products and raise awareness about the benefits of plant-based eating habits. - **Sustainable Food Production:** Businesses can focus on creating sustainable food production methods to reduce the carbon footprint of the food industry and meet the growing demand for eco-friendly products. ### Sectors Adopting This - **Plant-based Food Industry:** Companies can innovate by developing new plant-based products to cater to the growing vegan market and promote sustainable food solutions. - **Natural Health and Wellness Industry:** Businesses can focus on promoting the benefits of a plant-based diet to improve individual health and wellness, in addition to reducing environmental impact. - **Food Sustainability Industry:** Companies can invest in the development of sustainable food production practices to reduce carbon footprint and ensure a more eco-friendly food system for the future. ## Related on Trend Hunter - [Plant-Based Pop Star Campaigns](https://www.trendhunter.com/trends/alpro-and-zara-larsson.md) - [Multipurpose Plant-Based Beverages](https://www.trendhunter.com/trends/moodrink.md) - [Plant-Powered Breakfast Clubs](https://www.trendhunter.com/trends/wiiildy-good-breakfast-club.md) - [Alternative Dairy Products](https://www.trendhunter.com/trends/adm-x-new-culture.md) - [Branded Dairy-Free Initiatives](https://www.trendhunter.com/trends/oatbox-resoatlution-challenge.md) - [Animal-Free Dairy Milks](https://www.trendhunter.com/trends/bored-cow.md) - [Mission-Driven Alt Milks](https://www.trendhunter.com/trends/oatish.md) - [Animal-Free Milk Products](https://www.trendhunter.com/trends/betterland-milk.md) - [Plant-Based Concert Refreshments](https://www.trendhunter.com/trends/o2-arena-and-linda-mccartney-food.md)