# Animal-Free Milk Products 'betterland Cow-Free Milk' is Nearly Identical to Traditional Dairy Milk By Colin Smith | Published 2022-02-24 | Updated 2022-02-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/betterland-milk References: [businesswire](https://www.businesswire.com/news/home/20220224005480/en/Perfect-Day-and-betterland-foods™-Unveil-betterland-milk™—-the-First-Ever-Animal-Free-Milk-to-Hit-Shelves) & [betterlandfoods](https://www.betterlandfoods.com/)  'betterland foods,' the food industry innovation company operating under '[Perfect Day](https://www.trendhunter.com/trends/bored-cow)' has launched what it calls the world's first animal-free milk named '[betterland milk](https://www.trendhunter.com/trends/betterland-cowfree-milk).' betterland continued its research into alternative meat products until it found a way that it could create an animal-free milk without making any sacrifices to the quality of the beverage. The culmination of this is betterland milk made with an [animal-free dairy protein](https://www.trendhunter.com/trends/labmade-milk-proteins). This milk is nearly identical to authentic cow's milk in its taste, texture, thickness, and creaminess, however, it contains no animal products whatsoever. On top of this, betterland milk is lactose-free, contains no cholesterol, and is lower in sugar than cow's milk products. The betterland Milk products also contain no hormones or antibiotics due to their animal-free nature. betterland foods is debuting its betterland milk at retail locations across the country. This milk is available in two options, whole, and extra-creamy, and the prices vary by location. Image Credit: Business Wire, betterland foods ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 43% | Activity: 61% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Animal-free Milk:** The development of animal-free milk presents opportunities for plant-based and alternative dairy product manufacturers to break into the dairy industry. - **Lactose-free Milk:** An increased demand for lactose-free milk products creates opportunities for manufacturers to innovate in the dairy industry and cater to lactose intolerant consumers. - **Alternative Protein Milk:** The rise of animal-free dairy protein presents opportunities for manufacturers of alternative protein sources to enter the dairy market with innovative and sustainable milk products. ### Where This Applies - **Plant-based Food Industry:** The animal-free milk trend presents opportunities for plant-based food manufacturers to expand their product lines and cater to consumers looking for dairy alternatives. - **Dairy Industry:** The development of animal-free milk products presents opportunities for dairy manufacturers to diversify their product offerings and cater to consumers looking for healthier and sustainable milk options. - **Health Food Industry:** The increased demand for lactose-free and animal-free dairy products creates opportunities for health food manufacturers to offer a wider range of options for health-conscious consumers. ## Related on Trend Hunter - [Animal-Free Milk Alternatives](https://www.trendhunter.com/trends/betterland-cowfree-milk.md) - [Animal-Free Dairy Milks](https://www.trendhunter.com/trends/bored-cow.md) - [Animal-Free Milk Proteins](https://www.trendhunter.com/trends/animalfree-milk-protein.md) - [Animal-Free Beverages](https://www.trendhunter.com/trends/cowabunga.md) - [Sustainable Animal-Free Milks](https://www.trendhunter.com/trends/very-dairy.md) - [Animal-Free Dairy Milks](https://www.trendhunter.com/trends/strive-freemilk.md) - [Dairy-Identical Protein Powders](https://www.trendhunter.com/trends/animal-free-whey-protein-powder.md) - [Animal-Free Dairy Desserts](https://www.trendhunter.com/trends/animalfree-frozen-dairy-dessert.md) - [Animal-Free Dairy Protein](https://www.trendhunter.com/trends/myprotein-x-perfect-day.md)