# Animal-Free Milk Alternatives Betterland Cow-Free Milk Uses a Dairy Protein Alternative By Laura McQuarrie | Published 2022-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/betterland-cowfree-milk References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/20773-animal-free-milk-to-make-its-debut)  [Betterland](https://www.trendhunter.com/trends/nougat-bars) Cow-Free Milk is debuting an innovative formula that's fueled by [Perfect Day's](https://www.trendhunter.com/trends/betterland-milk) [animal-free dairy protein](https://www.trendhunter.com/trends/remilk-the-new-milk).The product is being introduced to the world in whole and extra creamy varieties made with cow-free dairy protein that's produced as part of a precision fermentation process. In this process, whey protein that's identical to what is found in cow’s milk is created a significantly smaller environmental footprint. The Betterland Milk is not only made with medium-chain triglycerides and sunflower oils, but it also boasts less sugar than conventional milk and it is lactose-free. Along with the rising demand for innovative plant-based alternatives, consumers are seeking lactose-free options that can be enjoyed with all of the familiarity of dairy products with more benefits and less strain on the environment. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 1% | Activity: 5% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Animal-free Dairy Protein:** Developing animal-free dairy protein alternatives will continue to trend as consumers seek more sustainable and ethical food options. - **Precision Fermentation:** The precision fermentation process presents an opportunity for food industry players to reduce their environmental footprint while producing high quality animal-free proteins. - **Low-sugar Dairy Alternatives:** Low-sugar dairy alternatives will continue to be in demand as consumers prioritize health without compromising taste and texture. ### Industries Being Reshaped - **Plant-based Foods and Beverages:** The plant-based food industry should invest in developing animal-free dairy protein alternatives to capitalize on the growing demand for sustainable and ethical food options. - **Fermentation Technology:** Fermentation technology companies can collaborate with food industry players to create animal-free proteins using precision fermentation. - **Nutrition and Health:** Nutrition and health companies should explore the production of low-sugar dairy alternatives to meet the growing demand for healthier food options. ## Related on Trend Hunter - [Animal-Free Milk Products](https://www.trendhunter.com/trends/betterland-milk.md) - [Animal-Free Dairy Milks](https://www.trendhunter.com/trends/bored-cow.md) - [Animal-Free Milk Proteins](https://www.trendhunter.com/trends/animalfree-milk-protein.md) - [Animal-Free Beverages](https://www.trendhunter.com/trends/cowabunga.md) - [Animal-Free Dairy Milks](https://www.trendhunter.com/trends/strive-freemilk.md) - [Dairy-Identical Protein Powders](https://www.trendhunter.com/trends/animal-free-whey-protein-powder.md) - [Sustainable Animal-Free Milks](https://www.trendhunter.com/trends/very-dairy.md) - [Animal-Free Dairy Protein](https://www.trendhunter.com/trends/myprotein-x-perfect-day.md) - [Animal-Free Milk Proteins](https://www.trendhunter.com/trends/lactoferrin.md)