# Sporty Pride Month Campaigns AEG's #BetterAsOne Campaign Celebrates Inclusivity in Sports By Katherine Pendrill | Published 2017-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/betterasone References: [lagalaxy](https://www.lagalaxy.com/post/2017/06/01/aeg-launches-betterasone-campaign-support-pride-month) In honor of Pride Month 2017, AEG -- the world's leading sports and live entertainment company -- has launched a campaign focused on inclusivity called #BetterAsOne. The centerpiece of the #BetterAsOne campaign is a video that promotes the idea that AEG's strength as a company comes from its diversity of voices and perspectives. As the CEO and President of AEG Dan Beckerman explains, "Because it is diversity of thought that drives us forward. We are proud to celebrate AEG’s diversity during Pride Month and throughout the entire year." In addition to the shareable video, AEG is also hosting Pride Month events, such as a panel discussion at The NOVO by [Microsoft](https://www.trendhunter.com/trends/xbox) at L.A. Live. The panel will discuss creating safe spaces for the [LGBTQ](https://www.trendhunter.com/trends/pantene-beautifulgbtq-campaign) community in sports and entertainment, and will feature preeminent speakers on the subject. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Inclusivity in Sports:** Emphasizing inclusivity in campaigns for sports and entertainment. - **Celebrating Diversity:** Promoting and celebrating diversity, especially in corporations and companies. - **Safe Spaces for the LGBTQ Community:** Creating safe spaces for the LGBTQ community in sports and entertainment. ### Where This Applies - **Sports:** Creating campaigns and events that promote diversity and inclusivity in sports. - **Entertainment:** Promoting and creating events that celebrate diversity and inclusivity in the entertainment industry. - **Corporate:** Encouraging diversity and inclusivity in the workplace for employees, as well as promoting it to consumers. ## Related on Trend Hunter - [Celebratory LGBTQ Haircare Campaigns](https://www.trendhunter.com/trends/pantene-beautifulgbtq-campaign.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Sports-Focused Diversity Initiatives](https://www.trendhunter.com/trends/european-diversity-month.md) - [Pride Athletic Collections](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection.md) - [Pride Month-Focused Mixology Events](https://www.trendhunter.com/trends/celebratingyou-campaign.md) - [Star-Studded Pride Month Campaigns](https://www.trendhunter.com/trends/2022-pride-campaign.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Pride Month Cosmetic Campaigns](https://www.trendhunter.com/trends/nivea-proud-in-your-skin.md)