# Rapper-Approved Candle Collections Better World Fragrance House Candles Come in Five Scents By Michael Hemsworth | Published 2021-05-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/better-world-fragrance-house References: [uncrate](https://uncrate.com/better-world-fragrance-house-candles/) & [betterworldfragrancehouse.co](https://www.betterworldfragrancehouse.co/products) The [Better World Fragrance](https://www.trendhunter.com/trends/summer-mink) House candles are being launched by rapper Drake to provide consumers with a way to enhance their living space with a touch of aromatic luxury. The candles come in five scent options including Sweeter Tings, Williamsburg Sleepover, Muskoka, [Good Thoughts](https://www.trendhunter.com/trends/goose-creek1) and Carby Musk, which are each crafted with a [soy wax blend](https://www.trendhunter.com/trends/homecoming-candles). The candles each make use of premium ingredients as well as Trail AIr technology, which is reported to help the scent linger in the air for an extended period after the candle has been extinguished. The Better World Fragrance House candles are priced at $48 each and feature minimalist branding that will blend in perfectly with existing decor as they help to aromatically enhance a space. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 42% | Activity: 45% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Candles:** Opportunity for luxury home fragrance brands to collaborate with celebrities to create exclusive scents and products. - **Sustainable Home Fragrance:** Opportunity for eco-friendly home fragrance brands to create soy wax blend candles with premium ingredients and extended scent technology. - **Premium Scented Products:** Opportunity for luxury fragrance brands to expand their product lines to include scented candles and other home fragrance options. ### Sectors Adopting This - **Home Décor:** Opportunity for home décor brands to partner with home fragrance brands to create cohesive collections that blend seamlessly with any interior design aesthetic. - **Beauty and Personal Care:** Opportunity for beauty and personal care brands to create scented candles as a luxurious addition to their product offerings such as bath and body care. - **Celebrity Endorsements:** Opportunity for celebrities to create their own exclusive scented products and collaborate with fragrance and home décor brands to expand their product lines. ## Related on Trend Hunter - [Celebrity-Launched Opulent Fragrances](https://www.trendhunter.com/trends/summer-mink.md) - [Sensuous Perfume-Inspired Candles](https://www.trendhunter.com/trends/pleasing-scented-candle-collection.md) - [Self-Leveling Coconut Wax Candles](https://www.trendhunter.com/trends/adlan-fragrances.md) - [Better-For-You Soy Candles](https://www.trendhunter.com/trends/moonday.md) - [Comforting Aromatic Candle Collections](https://www.trendhunter.com/trends/harriet-allure-candles.md) - [Travel-Inspired Modern Candle Collections](https://www.trendhunter.com/trends/jupiter-smells.md) - [Neuroscientifically Crafted Scented Candles](https://www.trendhunter.com/trends/neuroscientifically-crafted-scented-candles.md) - [Vintage-Inspired Candle Designs](https://www.trendhunter.com/trends/the-maker.md) - [Functional Artisanal Candle Collections](https://www.trendhunter.com/trends/artisanal-candle-collection.md)