# Empowering Soy Candles These Better Than X Candles Encourage Moving on After Difficulty By Laura McQuarrie | Published 2020-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/better-than-x-soy-candles References: [prnewswire](https://www.prnewswire.com/news-releases/better-than-x-candle-company-launches-line-of-candles-design-to-encourage-moving-on-and-evoke-empowerment-after-a-breakup-301182097.html) & [betterthanx](http://www.betterthanx.com) The Better [Than X Candle Company's](https://www.trendhunter.com/trends/better-than-booze) range of [premium soy candles](https://www.trendhunter.com/trends/homecoming-candles) includes thoughtful designs that were created to help people get through tough times such as breakups, losing a job or anything in between. The inspiring candles have designs that help to encourage empowerment and moving on, especially during times of difficulty and heartbreak. The Better Than X Candle Company's premiere line of soy candles includes collections like Better Off and Clean Slate that offer a lighthearted approach to some of life's hardships. Beyond sharing colorful labels, the candles boast uplifting scents that tap into the powerful link between aromas and memories—the [Thanx](https://www.trendhunter.com/trends/velvet-taco) Next! candle for example shares a sweet and tangy grapefruit aroma that tunes into the opportunity for a refreshingly positive future ahead. Image Credit: Better Than X Candle Company ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 79% | Activity: 49% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Empowering Candles:** Opportunities exist to explore the potential of combining sensory stimulation with motivational phrases to create more empowering products for mental health and wellness industries. - **Soy Candle Collections:** Developing a line of soy candles that offers a lighthearted approach to difficult experiences can disrupt the traditional candle market, offering an alternative to more traditional scents and designs. - **Aromatherapy for Mental Health:** The link between aromas and memories can be further explored and capitalized on within the mental health industry to promote overall wellbeing through sensory stimulation. ### Industries Being Reshaped - **Mental Health and Wellness:** Soy candles that combine motivational phrases with uplifting scents can provide a unique offering for those seeking mental health and wellness products. - **Candle Manufacturing:** Developing alternative collections of soy candles for therapeutic purposes can disrupt the traditional candle market and create new opportunities for growth. - **Aromatherapy:** Promoting the link between aromas and memories can provide opportunities to capitalize on the benefits of sensory stimulation in the aromatherapy industry. ## Related on Trend Hunter - [Better-For-You Soy Candles](https://www.trendhunter.com/trends/moonday.md) - [Functional Artisanal Candle Collections](https://www.trendhunter.com/trends/artisanal-candle-collection.md) - [Affirming Candle Lines](https://www.trendhunter.com/trends/affirming-candle.md) - [Calming Fun-Loving Candle Collections](https://www.trendhunter.com/trends/unbound-glo.md) - [Sleep-Inspired Candle Collections](https://www.trendhunter.com/trends/sleepinspired-candle.md) - [Self-Care Reminder Candles](https://www.trendhunter.com/trends/me-time-candle.md) - [Mindful Candle Collections](https://www.trendhunter.com/trends/mindful-candle.md) - [Joy-Promoting Hand-Poured Candle Lines](https://www.trendhunter.com/trends/handpoured-candle.md) - [Wellness-Inspired Candles](https://www.trendhunter.com/trends/yankee-candle-well-living.md)