# Limited Edition Mascara Sets The Too Faced Better Than Sex Mascara Duo Boasts Full-Sized Mascaras By Debra John | Published 2024-11-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/better-than-sex-mascara References: [toofaced](https://www.toofaced.com/product/23482/127940/kits-and-sets/better-than-sex-mascara-duo/holiday-2024#/shade/Black) & [instagram](https://www.instagram.com/p/DCHf5f5IqCc/)  The [Too Faced](https://www.trendhunter.com/trends/naturally-derived-mascara) 'Better Than Sex Mascara Duo' is a limited-edition set featuring two full-sized Better Than Sex Mascaras, offering an ideal option for those seeking volume and definition in their lash routine. This set includes "two black mascaras, known for a unique hourglass-shaped brush that evenly separates, coats, and [curls lashes for a voluminous effect](https://www.trendhunter.com/trends/affordable-curling-mascara)." The mascara formula includes "film-forming polymers designed to help maintain curl, along with conditioning peptides for lash care." Tested by ophthalmologists and formulated to be suitable for contact lens wearers, the product is cruelty-free, aligning with Too Faced’s commitment to ethical standards. Designed for both gifting and everyday use, the Better Than Sex Mascara Duo provides an effective, high-quality choice for achieving enhanced lash appearance with long-lasting results. Image Credit: Too Faced ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 35% | Activity: 51% | Freshness: 30% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Cosmetics:** Limited-edition cosmetic sets like the Too Faced Better Than Sex Mascara Duo create a sense of urgency and exclusivity, driving consumer demand and repeat purchases. - **Multi-functional Beauty Products:** The incorporation of film-forming polymers and conditioning peptides in mascara highlights the trend towards multi-functional beauty products that offer both cosmetic enhancement and lash care. - **Cruelty-free Beauty:** As consumers become increasingly conscious of ethical standards, cruelty-free beauty products align with growing demand for responsible and humane cosmetic offerings. ### Industries Being Reshaped - **Cosmetics Industry:** The cosmetics industry benefits from innovative formulas and exclusive product releases like the Too Faced Mascara Duo, which appeal to both collectors and everyday users. - **Ethical Beauty Products:** Ethical beauty products are increasingly gaining market share as brands commit to cruelty-free certifications and responsible ingredient sourcing. - **Gift Cosmetics Market:** The gift cosmetics market thrives on limited-edition products that serve dual purposes for personal use and gifting, enhancing brand desirability and purchase frequency. ## Related on Trend Hunter - [Affordable Mascara Sets](https://www.trendhunter.com/trends/maybelline-sky-high-lash.md) - [Bamboo Fiber Mascaras](https://www.trendhunter.com/trends/naturally-derived-mascara.md) - [Defining Richly Black Mascaras](https://www.trendhunter.com/trends/perversion-volumizing-mascara.md) - [Exaggerated Volume Mascaras](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara.md) - [Blue Mascara Primers](https://www.trendhunter.com/trends/doubleended-volume-set.md) - [Dramatic Luxury Mascaras](https://www.trendhunter.com/trends/luxury-mascara.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Seasonal Eyelash Kits](https://www.trendhunter.com/trends/maybelline-new-york1.md) - [Sleek Lash-Defining Mascaras](https://www.trendhunter.com/trends/lancome-1.md)