# Bouillon-Based Ramen Kits Better Than Bouillon and A-Sha Foods USA Launched Better Than Ramen By Laura McQuarrie | Published 2026-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/better-than-ramen References: [prnewswire](https://www.prnewswire.com/news-releases/better-than-bouillon-and-a-sha-foods-usa-partner-to-launch-limited-edition-better-than-ramen-exclusively-at-select-costco-locations-302821596.html) & [ashadrynoodle](https://ashadrynoodle.com/)  Better Than [Bouillon](https://www.trendhunter.com/trends/cold-water-dissolve-bouillon) and [A-Sha Foods USA](https://www.trendhunter.com/trends/asha-noodles), two experts in their respective fields, teamed up to launch a premium, at-home Better Than Ramen kit—the first time a bouillon brand has launched a ramen broth base. Designed to bring restaurant-quality experiences home, the authentic at-home ramen kit spotlights A-Sha's signature air-dried Meteor noodles (made from three ingredients: wheat, salt, and water) and delivers 12 grams of protein. Unlike some ramen products that rely on powdery seasoning packets to infuse a meal with flavor, this rich broth base promises silkiness and depth. Better Than Ramen is available in a 10-pack multipack of five chicken and five tonkotsu flavors, exclusively at select [Costco](https://www.trendhunter.com/trends/organic-beef-pho-base) locations across the Southeastern United States. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 58% | Activity: 70% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Bouillon-based Meals:** Premium bouillon formats are expanding into complete meal kits, creating room for shelf-stable products that deliver deeper flavor and more culinary versatility than traditional seasoning packets. - **Restaurant-quality Convenience:** At-home ramen kits reflect rising demand for convenient meals that preserve authentic textures, rich broths, and elevated dining cues without requiring extensive preparation. - **Air-dried Noodles:** Air-dried noodle formats offer a cleaner-positioned alternative to fried instant noodles, supporting premium instant meal innovation around texture, nutrition, and simplified ingredients. ### Who This Affects Most - **Packaged Foods:** The packaged foods sector can benefit from hybrid products that combine trusted pantry staples with meal-specific formats to create higher-value convenience offerings. - **Instant Noodles:** Instant noodle brands are being reshaped by premium broths, better ingredients, and protein claims that move the category beyond low-cost, basic convenience. - **Warehouse Retail:** Warehouse retailers provide an effective launch channel for multipack meal solutions that test regional demand while reinforcing value through exclusive bulk formats. ## Related on Trend Hunter - [High-Protein Instant Ramen Pots](https://www.trendhunter.com/trends/high-protein-instant-ramen-pot.md) - [Interactive Tasting Experiences](https://www.trendhunter.com/trends/interactive-tasting-experience.md) - [Umami Frozen Ramens](https://www.trendhunter.com/trends/frozen-ramen.md) - [Cheesy Ramen Meals](https://www.trendhunter.com/trends/kd-ramen.md) - [Snack-Inspired Hot Sauces](https://www.trendhunter.com/trends/takis-fuego-hot-sauce.md) - [Soccer-Inspired Loyalty Programs](https://www.trendhunter.com/trends/world-cup-challenge.md) - [High-Protein Poke Bowls](https://www.trendhunter.com/trends/surf-turf-bowl.md) - [Signature Food Giveaways](https://www.trendhunter.com/trends/bet-on-the-bite.md) - [Soccer-Celebrating Bourbon Cocktails](https://www.trendhunter.com/trends/ft90-cocktail.md)