# Drag Queen-Curated Nude Palettes KimChiChic Beauty Launches Better Than Nude Pallet By Kalin Ned | Published 2026-04-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/better-than-nude References: [ronrockycoloma](https://ronrockycoloma.com/2026/04/02/kimchichic-beauty-debuts-compact-neutral-palette-aimed-at-daily-wear/)  KimChiChic Beauty, founded by popular drag personality Kim Chi, has introduced Better Than Nude — a compact nine-pan eyeshadow palette that contains a curated mix of matte and shimmer neutral shades. The product is available in warm tone, cool tone, and all-matte configurations. The texture stands out with its buttery and blendable feel. KimChiChic Beauty's Better Than Nude eyeshadow palette is infused with skin-loving ingredients for all-day color payoff. The lightweight powder formula avoids patchiness or muddiness. The product is also travel-friendly and suitable for both beginners and professional makeup artists. KimChiChic Beauty's Better Than Nude offering also meets clean beauty standards as a cruelty-free, vegan, gluten-free palette made without parabens, PEGs, phthalates, sulphates, synthetic fragrance, or talc. Image Credit: KimChiChic Beauty ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 72% | Activity: 75% | Freshness: 71% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Celebrity-curated Inclusive Cosmetics:** Drag and LGBTQ+ personalities curating mainstream beauty products is redefining brand authenticity and opening demand for niche, identity-driven collections. - **Clean-and-conscious Formulations:** Formulas that are vegan, cruelty-free, and free from common additives are shifting consumer expectations toward transparent ingredient sourcing and safer everyday cosmetics. - **Travel-friendly Multi-finish Palettes:** Compact palettes combining matte and shimmer finishes in versatile tone ranges are prompting interest in multifunctional, space-efficient beauty solutions for both consumers and professionals. ### Who This Affects Most - **Cosmetics Retail and DTC Brands:** Direct-to-consumer and specialty retailers focused on community-driven marketing are positioned to capitalize on personality-led launches and niche audience loyalty. - **Beauty Ingredients and Formulation:** Ingredient suppliers and formulators emphasizing skin-friendly, lightweight powders and clean substitutes to controversial additives are becoming central to product differentiation. - **Entertainment-driven Consumer Goods:** Media personalities expanding into product lines are blurring lines between entertainment and retail, creating opportunities for branded merchandise that carries cultural cachet. ## Related on Trend Hunter - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md) - [Cream Beauty Compacts](https://www.trendhunter.com/trends/basics-palette.md) - [Nourishing Hybrid Lip Products](https://www.trendhunter.com/trends/hybrid-lip.md) - [Dual-Purpose Makeup Products](https://www.trendhunter.com/trends/effin-sculpt.md) - [Convenient Cosmetic Sticks](https://www.trendhunter.com/trends/lip-cheek-sticks.md) - [Novel-Inspired Makeup Capsules](https://www.trendhunter.com/trends/kim-chi.md) - [Essential Eyeshadow Palettes](https://www.trendhunter.com/trends/essential-neutrals-palette.md) - [Celebratory Beauty Expansion Campaigns](https://www.trendhunter.com/trends/kimchichic-beauty1.md) - [Drag Queen-Approved Powder Puffs](https://www.trendhunter.com/trends/powder-puffs.md)