# Better Smelling Gas The Flatulence Deodorizer By Alex Covert | Published 2007-08-09 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/better-smelling-gas-the-flatulence-deodorizer References: [flat-d](http://www.flat-d.com/flatdreusable.html) A company called Flat-D Innovations, Inc. specializes in making the natural act of [passing gas more tolerable](https://www.trendhunter.com/trends/hum-nutrition-flatter-me). They sell a product called The Flatulence Deodorizer that supposed to take the stink out of your stinker. It is essentially a butt pad made of charcoal fabric that [filters out the smelly stuff](https://www.trendhunter.com/trends/air-logic). The best part is that it's reusable! Also check out these: **Implications** - Avoid those awkward situations when you need to [release some odor](https://www.trendhunter.com/trends/affordable-wholebody-deodorant). The Flatulence Deodorizer is the perfect piece to have on hand in certain moments such as a first date. All you need to do is hope that whatever gassy odor you may release, it is a silent one. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 25% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Flatulence Deodorizer:** The development and sale of products like The Flatulence Deodorizer is a disruptive innovation opportunity in the personal hygiene industry, offering a solution for reducing odor related to passing gas. - **Charcoal Fabric:** The use of charcoal fabric in products like The Flatulence Deodorizer presents a disruptive innovation opportunity in the textile industry, providing an odor-filtering solution. - **Reusable Butt Pads:** The creation and production of reusable butt pads, such as The Flatulence Deodorizer, creates a disruptive innovation opportunity in the healthcare and personal care industry, offering a sustainable and cost-effective solution for odor control. ### Where This Applies - **Personal Hygiene:** The personal hygiene industry can benefit from the disruptive innovation of products like The Flatulence Deodorizer, which address and minimize odor related to passing gas. - **Textile:** The textile industry can explore disruptive innovation opportunities by incorporating charcoal fabric, as seen in products like The Flatulence Deodorizer, to create odor-filtering solutions for various applications. - **Healthcare and Personal Care:** The healthcare and personal care industry can capitalize on the disruptive innovation potential of reusable butt pads, such as The Flatulence Deodorizer, for odor control and hygiene maintenance. ## Related on Trend Hunter - [Non-Electric Deodorizing Bidets](https://www.trendhunter.com/trends/whift-bidet.md) - [Scented Toilet Drops](https://www.trendhunter.com/trends/dedcool-1.md) - [Discreet Bathroom Deodorizers](https://www.trendhunter.com/trends/loo-drops.md) - [Bear-Themed Fridge Deodorizers](https://www.trendhunter.com/trends/joe-snow-refrigerator-deodorizer.md) - [Two-in-One Toilet Pods](https://www.trendhunter.com/trends/potty-pods.md) - [Bio-Plasma Deodorant Devices](https://www.trendhunter.com/trends/pladeo.md) - [Mischievous Scent Blasters](https://www.trendhunter.com/trends/scent-blaster.md) - [Odor-Absorbing Garbage Bags](https://www.trendhunter.com/trends/odorsorb-liners.md) - [Unicorn-Inspired Air Fresheners](https://www.trendhunter.com/trends/unicorn-toots.md)