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# Controversial Brand-Altered Fashion
'Better Off Dead: Jacob the Murderer' Line Respins LV and Chan

By Andrew Robichaud | Published 2009-06-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/better-off-dead-jacob-the-murderer-false
References: [highsnobiety](http://www.highsnobiety.com/news/2009/06/11/better-off-dead-jacob-the-murderer-collection/) & [wearefalse](http://wearefalse.com/)

Now, whites, blacks and grays are not always the most vibrant of bases for shirts, however, these shades fit the design for False’s new “Jacob the Murderer” collection from their sub-line Better Off Dead.

The powerful tees and long-sleeves sport vibrant designs that grab direct attention before the shade of the shirt does. The shirts take [high-fashion logos](https://www.trendhunter.com/trends/nocta-x-chrome-hearts) ([Louis Vuitton](https://www.trendhunter.com/trends/louis-vuitton-fall-2026) and [Chanel](https://www.trendhunter.com/trends/coco-mademoiselles)) and alter or enhance them to send a strong message. Many of the shirts carry original designs as well.

“Jacob the Murderer” was hand-screened and hand-finished by the False tandem.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 20% | Activity: 13% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Brand-altered Fashion:** Disruptive innovation opportunity: Create a fashion line that alters or enhances high-fashion logos to send a strong message.
- **Vibrant Design:** Disruptive innovation opportunity: Develop products with vibrant and attention-grabbing designs that can surpass the appeal of the base color.
- **Hand-screened and Hand-finished:** Disruptive innovation opportunity: Introduce handcrafted production methods to enhance the uniqueness and value of fashion items.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Integrate technology into fashion production processes to create brand-altered designs.
- **Apparel Manufacturing:** Disruptive innovation opportunity: Develop new techniques for hand-screening and hand-finishing clothes to differentiate products in the market.
- **Luxury Goods:** Disruptive innovation opportunity: Collaborate with high-fashion brands to create exclusive brand-altered fashion collections.

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