# Thickening Aging Hair Kits Better Not Younger's Nourish + Restore Kit Includes its Scalp Serum By Jana Pijak | Published 2020-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/better-not-younger References: [better-notyounger](https://better-notyounger.com/collections/all-products/products/nourish-restore) Believing that beauty is not defined by age, [Better not Younger](https://www.trendhunter.com/trends/better-roots) is a "haircare brand for women over 40 whose sense of confidence and beauty get better every day." The company specializes in products that are specially designed for aging hair and carries everything from shampoo and conditioner products to its best-selling hair and scalp serum. Each is paraben, sulfate and cruelty-free. Better not Younger's Nourish + [Restore](https://www.trendhunter.com/trends/fenwick-rest-restore-beauty-kit) Thicker, Fuller Hair System is a kit with six repairing products. These include the brand's [Superpower Fortifying Hair & Scalp Serum](https://www.trendhunter.com/trends/scalp-longevity-treatment), its Lift Me Up Hair Thickener formula, its 60-pack of Significant Other Hair Fortifying Vitamins, sachets of its Wake Up Call Volumizing Shampoo and Conditioner and its Hair Redemption Restorative Butter Masque. Improving shine, fullness and volume, this kit also promotes thicker and healthier hair over time. Each kit also includes a with a self-standing drawstring toiletry case in rose pink that is perfect for travel and on-the-go use. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 46% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Aging Haircare:** Entrepreneurs can develop innovative haircare products tailored specifically for the needs of aging hair. - **Thickening Serums:** There is an opportunity to create disruptive hair serums that not only nourish but also thicken and restore aging hair. - **Hair Restoration Kits:** Entrepreneurs can create all-in-one kits that combine various products for hair restoration, providing convenience and effectiveness for customers. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry can explore new product lines for haircare targeting the needs of aging women. - **Wellness and Nutrition:** The wellness and nutrition industry can develop supplements and vitamins specifically formulated to nourish and fortify aging hair. - **Travel and Accessories:** The travel and accessories industry can design innovative and convenient toiletry cases tailored for haircare products on-the-go, targeting the needs of frequent travelers. ## Related on Trend Hunter - [Hair Thickening Products](https://www.trendhunter.com/trends/hair-resq-advanced-biotin-collection.md) - [Hair Density-Focused Collections](https://www.trendhunter.com/trends/serene-scalp.md) - [Hair Fallout-Reducing Serums](https://www.trendhunter.com/trends/densify-collection.md) - [Naturally Derived Hair Serums](https://www.trendhunter.com/trends/vivi-naturals.md) - [Leave-In Scalp Massage Serums](https://www.trendhunter.com/trends/scalp-massage-serum.md) - [Rejuvenating Scalp Serums](https://www.trendhunter.com/trends/vitamininfused-scalp-serum.md) - [Balancing Aging Haircare Duos](https://www.trendhunter.com/trends/aging-haircare.md) - [Anti-Aging Scalp Serums](https://www.trendhunter.com/trends/scalp-longevity-treatment.md) - [Topical Hair Growth Serums](https://www.trendhunter.com/trends/topical-hair-growth-serum.md)